As of 13 August 2026, AI can only partly add an AI chatbot to your business website.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 2 hours until you can act on the result.

   How to actually do it

   1. Open your website, help centre, FAQs, terms, returns policy, delivery information and current contact page, then remove superseded or contradictory content.
   2. Write down the human support email or phone route, opening hours, expected response route, complaint process and the topics that must always go to a person.
   3. Choose a purpose-built chatbot platform such as SiteGPT, upload or connect only the approved pages and documents, and configure the bot to answer from those sources.
   4. Paste the prompt and your business information into the chatbot configuration, replacing every bracketed slot with current facts and leaving unknown items marked as needing business input.
   5. Run the ten generated test conversations and add your own questions about refunds, cancellations, accessibility, complaints, personal data and requests outside the chatbot's scope.
   6. Compare every answer against the current website and policies, test the human hand-off on desktop and mobile, correct any unsupported answer, then embed the widget only after a named person agrees how live conversations will be monitored.

   Prompt

   Help me plan and configure an AI chatbot for this UK business website: [WEBSITE URL]. Its job is to handle straightforward tier-1 customer-support questions and send anything uncertain, sensitive, urgent or complaint-related to a human.
   
   Business context:
   - Business name: [BUSINESS NAME]
   - What we sell or provide: [SHORT DESCRIPTION]
   - Human support contact and opening hours: [CONTACT DETAILS AND HOURS]
   - Topics the bot must never answer without a human: [TOPICS]
   - Customer data the bot may and may not request: [RULES]
   - Approved support sources: [PASTE HELP CONTENT, FAQs, TERMS, RETURNS POLICY, DELIVERY INFORMATION AND CURRENT CONTACT DETAILS]
   
   Create:
   1. A concise chatbot welcome message.
   2. A list of supported tier-1 question types.
   3. A list of prohibited topics and clear hand-off triggers.
   4. A response policy that says the bot must use only the approved sources, must say when it does not know, must not invent policies or promises, and must offer the human contact route when needed.
   5. Ten realistic UK customer test conversations, including an uncertain question, an angry complaint, a request for personal data, an urgent matter and a question outside the supplied sources.
   6. A pre-launch checklist covering accuracy, escalation, privacy, accessibility, mobile display and human follow-up.
   
   Do not invent business facts, prices, delivery times, legal rights or contact details. Mark missing information as [NEEDS BUSINESS INPUT]. Keep the tone plain and helpful. Do not present the plan as legal advice.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.