How this site makes money.

The short version: every answer page carries one commercial link, chosen by fit after the verdict is fixed, and labelled at the link wherever it pays us. The rulings themselves are never for sale.

The rule that comes first

Verdicts and routes are computed from the scoring rubric before any commercial choice is made, by code that cannot read commercial data. A paid link cannot buy a YES, soften a NO, or move a recommendation. Continuous checks recompute every published route against the rule; a mismatch fails the build.

One commercial link on every page

Since 12 August 2026, every answer page carries one product or service pick, chosen by the first of these that genuinely fits the task: an AI tool the page's method runs in; otherwise software that does the task; otherwise a human or professional service, or another site that solves it, which is how pages whose honest answer is "AI cannot do this" carry a pick too. When nothing relevant pays a commission, the pick is a plain link to the most relevant provider anyway, and it earns us nothing. Each pick carries one honest line on why it fits.

A small number of pages are never monetised, and say so on the page; the answer about diagnosing your symptoms points to NHS 111 and always will.

How you can tell when a link pays us

A link that pays a commission is labelled at the link itself, with the words "affiliate link" beside it, before you click. A link with no label pays us nothing. The footer line on every page is a reminder, never the only disclosure. Tool listings on the answer pages work the same way: the listing is editorial, chosen because the method places it, and a commission attaches to some listings afterwards, always labelled.

The other ways this site earns

A single sponsor card can appear, clearly marked as a paid placement, never inside an answer's content. Where a ruling routes a task to a person, the page may link a marketplace or service that supplies one, labelled when it pays. The newsletter may carry paid promotions, and its sign-up wording says so. Sponsorship and commissions never touch a verdict, a route, or a tool placement.