As of 13 August 2026, AI can only partly benchmark your NPS score against similar UK businesses.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface gets you a draft, but you cannot verify it yourself. That is the catch.

   How to actually do it

   1. Export your NPS survey results from the survey or CRM system and record the exact question wording, scale, survey period, response count, promoter count, passive count and detractor count.
   2. Gather current UK peer benchmark reports or published datasets and save the source URL, publication date, sector, customer type, geography, survey wording, sample size and response rate for each one.
   3. Open a spreadsheet and check that your promoter, passive and detractor counts add up to the total number of responses, then calculate the percentages and NPS independently.
   4. Paste the business context and the checked figures into the prompt, followed by the complete peer benchmark details and source links.
   5. Ask the chatbot to produce the comparison table and to exclude any benchmark whose methodology or population is not sufficiently comparable.
   6. Compare every reported figure with your spreadsheet and each cited source, then ask a colleague familiar with your customers and survey method to confirm that the remaining comparisons are fair before using the conclusion.

   Prompt

   Analyse my Net Promoter Score against the UK peer benchmarks supplied below. Use only the data I provide and do not invent companies, figures, sources, dates or industry averages.
   
   My business context:
   - Sector: [sector]
   - Business model: [B2B or B2C, and any relevant detail]
   - Customer type: [customer description]
   - Geographic scope: [UK-wide or region]
   - Survey period: [start date to end date]
   - Survey question and scale: [exact wording and scale]
   - Number of responses: [number]
   - Promoters: [number]
   - Passives: [number]
   - Detractors: [number]
   - My NPS, if already calculated: [score or leave blank]
   
   Peer benchmark data:
   [paste each source, its publication date, sector, business type, customer population, survey wording and scale, sample size, response rate if available, NPS and source URL]
   
   Tasks:
   1. Calculate my NPS as the percentage of promoters minus the percentage of detractors. Show the calculation and state how rounding was handled.
   2. Compare my score only with peer data that is reasonably comparable on sector, customer type, geography, survey wording, scale and survey period.
   3. Put every benchmark into a table with its source, date, sample size, comparability limits and difference from my score.
   4. Separate direct comparisons from weak or unsuitable comparisons.
   5. Do not claim that a difference is statistically significant unless the supplied data supports that conclusion. State what cannot be concluded from the data.
   6. Give three practical questions I should investigate next, without recommending a specific investment or claiming that NPS alone proves customer loyalty.
   7. End with a short plain-English conclusion labelled 'What this benchmark does and does not show'.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.