As of 13 August 2026, AI can choose an email marketing platform for your UK business.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a note or spreadsheet and record your business type, audience, contact-list size, sending frequency, budget, team ability and current website or CRM.
   2. List the email functions you need, separating essential features such as automation, segmentation, integrations, reporting and migration from features that would merely be useful.
   3. Gather the current official pricing, feature, terms, privacy and support pages for the platforms you are considering, then paste the links or relevant text into the prompt.
   4. Paste the completed business details and supplier information into the prompt and ask the chatbot to produce the comparison table, recommendation and trial checklist.
   5. Open each cited supplier page and compare its current pricing, contact limits, sending limits, integrations, data handling and cancellation terms against the chatbot's table.
   6. Check the proposed platform against your existing consent records, unsubscribe process, CRM connection and list-migration plan, and ask the supplier about any unresolved UK GDPR or PECR questions.
   7. Start a trial only after recording the final decision criteria, then test a signup, unsubscribe, automated journey, reporting workflow and integration before moving your full list.

   Prompt

   Help me choose an email marketing platform for my UK business. Do not choose from memory where a current supplier page or official documentation is available, and do not invent prices, limits, integrations, compliance claims or features.
   
   Business details:
   - Business type: [business type]
   - Main email use: [newsletters, automated journeys, transactional messages, lead nurturing or other]
   - Approximate contact-list size: [size]
   - Sending frequency: [frequency]
   - Expected list growth: [description]
   - Monthly budget: [budget]
   - Team size and technical ability: [description]
   - Current CRM, website and other integrations: [tools]
   - Required features: [features]
   - Nice-to-have features: [features]
   - Countries where recipients are based: [countries]
   - Whether I need help migrating an existing list: [yes or no]
   - Whether I need customer support in the UK or a particular time zone: [requirement]
   
   Compare the most suitable current options, including the official supplier pages I provide below. Assess contact and sending limits, pricing structure, automation, templates, segmentation, reporting, integrations, API access, ease of migration, support, account permissions, data handling and suitability for UK email marketing. Flag anything relevant to UK GDPR and PECR, but do not present this as legal advice.
   
   Use a table with one row per platform and a separate column for each important criterion. Mark each point as confirmed, unclear or unsuitable, and link every current factual claim to its source. Separate verified facts from your judgement. Recommend one option, name the best alternative, explain the trade-offs, list the questions I must ask the supplier before signing up, and give me a practical trial checklist. If the information is missing or contradictory, say so rather than filling the gap.
   
   Supplier pages and notes:
   [ paste links, quotations or screenshots here ]

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.