As of 13 August 2026, AI can only partly choose the best paid ad platform for your business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document and record your business offer, operating locations, target customers, campaign goal, monthly test budget, average order value, customer value and allowable acquisition cost.
   2. Export or gather your existing advertising results, website conversion data, customer journey information and available creative assets, and mark any unknown figures rather than estimating them.
   3. Check your website analytics, conversion tracking, product feed and consent settings, then paste a plain description of what is installed and what is missing into the prompt.
   4. Paste the completed prompt into a chatbot and ask it to produce the shortlist, preferred first test, assumptions and missing-input list.
   5. Open the official advertising pages for each shortlisted platform and compare eligibility, targeting, ad formats, measurement requirements, data use and current policy restrictions against the chatbot's claims.
   6. Put the preferred platform and one credible alternative into a test plan with one primary success measure, a fixed test budget, a defined test period and stop or continue rules.
   7. Have a colleague check the budget, tracking, claims, consent position and stop rules, then launch only the agreed test and compare its results with the pre-set measure before expanding spend.

   Prompt

   Act as a cautious paid-media strategist. Recommend which paid advertising platform or platforms are most suitable for my business, but do not present the choice as certain and do not invent facts, prices, audience sizes or performance figures.
   
   Business: [what we sell, where we operate and our business model]
   Target customers: [who they are, including location, needs and buying process]
   Goal: [sales, leads, bookings, app installs, footfall or another goal]
   Monthly test budget in pounds: [amount]
   Average order value or customer value: [amount or unknown]
   Gross margin or allowable acquisition cost: [amount or unknown]
   Existing marketing results: [platforms used, spend, conversions and dates, or none]
   Creative assets available: [images, video, copy, product feed or none]
   Website and conversion tracking: [details, or unknown]
   Customer data and consent position: [what data exists and how it may be used]
   Constraints: [sector rules, locations, staff time and anything else]
   
   Compare relevant options such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Microsoft Advertising only where they genuinely fit. Explain the reasoning against my goal, audience, budget, buying process, creative resources, tracking and constraints. Separate facts that need checking from assumptions. State which missing inputs could change the recommendation. Give me a shortlist, a preferred first test, a simple test plan with one primary success measure, and clear stop or continue rules. Do not recommend spending money until the platform eligibility, advertising policies, tracking and consent requirements have been checked from the platforms' current official documentation.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.