As of 13 August 2026, AI can only partly choose the best UK job board for your vacancy.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open the vacancy description and gather the job title, duties, essential requirements, salary, working pattern, location, employment type and hiring deadline.
   2. Write down the candidate group you need to reach, your advertising budget, any inclusion objectives and the evidence from previous adverts or campaigns.
   3. List the UK job boards you are considering and paste their current advert, audience, pricing and package information into the chatbot, keeping each source linked to its board.
   4. Paste the vacancy details and the copyable prompt into the chatbot, then ask it to compare the boards and separate verified facts from assumptions.
   5. Open each board's current pricing, audience and advertising information and compare it with the chatbot's table, correcting any stale or unsupported claims.
   6. Choose the board only after checking that its audience matches the role and that the package fits the budget, then save the recommendation and the evidence behind it.
   7. Publish the advert yourself or through your approved recruitment system, and record the board, spend, applications and suitable candidates so the next choice uses your own results.

   Prompt

   Help me choose the most suitable UK job board for this vacancy. Do not claim that a board is best unless the evidence supports that conclusion, and do not invent audience figures, prices, reach, candidate numbers or success rates.
   
   Vacancy:
   - Job title: [job title]
   - Main duties: [duties]
   - Required skills and experience: [requirements]
   - Salary or salary range: [salary]
   - Employment type: [permanent, fixed-term, temporary, freelance or other]
   - Working pattern: [full-time, part-time, shift, hybrid or remote]
   - Location and travel requirement: [location]
   - Desired start date: [date or timescale]
   - Sector: [sector]
   
   Recruitment requirements:
   - Target candidate groups: [groups]
   - How difficult the role is to fill: [your assessment]
   - Hiring deadline: [deadline]
   - Advertising budget: [budget]
   - Any inclusion or accessibility objectives: [objectives]
   - Job boards I am considering: [board names and links]
   - Any previous results from these boards: [results, or say none]
   
   Give me a comparison table covering candidate fit, likely reach, geographic fit, cost, ease of applying, inclusion risks, evidence quality and important unknowns. Separate facts supplied by me, facts that need checking on the board's current website, and your judgement. Recommend one board only if the evidence supports it. Otherwise give me the best shortlist and state what test or information would resolve the uncertainty. Finish with a short checklist of what I must verify before paying or publishing the advert. Do not make the hiring decision or suggest discriminatory targeting.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.