As of 13 August 2026, AI can compare email marketing platforms for your business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open the official websites, pricing pages, product documentation, privacy pages and terms for the platforms you are considering, and save the URLs.
   2. Write down your monthly sending volume, contact count, growth expectation, email types, existing platform, required integrations, team skills and budget.
   3. Paste that information into the prompt, add the platform names you want compared and set weights for price, automation, integrations, reporting, ease of use and migration risk.
   4. Use a linked chatbot or Rows to generate the comparison table, requiring a source URL beside every material feature, limit and price claim.
   5. Open each cited vendor page and compare the drafted facts against the current wording, recording changes to pricing, limits, integrations, data processing and contract terms.
   6. Run the proposed trial plan by sending a test campaign, checking an important integration and exporting sample contacts and campaign data before committing.
   7. Choose the platform only after confirming the remaining consent, privacy, deliverability and contract questions with your team or an appropriate adviser.

   Prompt

   Compare email marketing platforms for my UK business as at 2026-08-13.
   
   Business context:
   - Business type: [describe the business]
   - Team size and technical ability: [describe]
   - Monthly email volume: [describe]
   - Number of contacts now and expected growth: [describe]
   - Main email types: [newsletters, automated journeys, transactional messages, or other]
   - Required integrations: [list CRM, ecommerce, website and other tools]
   - Required features: [list]
   - Current platform and problems: [describe]
   - Budget and pricing preference: [describe]
   - UK requirements or constraints: [describe, including data location, consent and unsubscribe needs]
   
   Research no more than [number] suitable platforms. Use current official product, pricing, terms, privacy and deliverability documentation where available, and include the URL and access date for every material claim. Do not invent prices, limits, integrations, compliance features or ratings. Mark anything you cannot verify as unknown. Separate facts from your judgement.
   
   Produce:
   1. A short recommendation and the conditions that would change it.
   2. A comparison table covering pricing structure, contact and send limits, automation, templates, segmentation, reporting, integrations, API access, migration, support, data and privacy controls, and account or contract restrictions.
   3. A weighted score using these criteria and weights: [provide weights, or propose sensible weights and show them clearly].
   4. The three strongest alternatives and why each might be better for a different business.
   5. A list of claims I must verify directly before buying.
   6. A practical trial plan using a sample campaign, integration test and export test.
   7. Any missing information that prevents a reliable recommendation.
   
   Do not treat a platform as suitable merely because it has a feature listed on a marketing page. Do not give legal advice. Flag any UK GDPR, PECR, consent, data-processing or contract issue that needs checking with a qualified adviser.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.