As of 13 August 2026, AI can only partly compare your social media presence with UK competitors.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open the native analytics for each of your social accounts and export or copy the same period of data for followers, posts, reach, impressions, engagements, video views, clicks, conversions and spend.
   2. Choose UK competitors that target a similar audience and record their account links, platform names and the exact period you are comparing.
   3. Open each competitor's public account and record visible follower counts, post dates, formats, themes, views and visible reactions, saving the links for the posts or pages used.
   4. Paste your business description, objective, audience, account data and competitor evidence into the prompt, keeping the period and units beside every figure.
   5. Ask the model to produce the comparison table, formulas, evidence-based differences, opportunities, risks and missing-data list specified in the prompt.
   6. Check every figure and source link against the original analytics or public account, remove any claim marked unknown that has no evidence, and ask the model to recalculate discrepancies before sharing the report with your marketing team.

   Prompt

   Compare my social media presence with the UK competitors listed below. Use only the information I provide or clearly labelled public sources. Do not invent metrics, audience details, campaign results or competitor intentions. Separate observed facts, calculated comparisons and interpretation. Treat missing competitor data as unknown rather than estimating it.
   
   My business and objective:
   [BUSINESS DESCRIPTION]
   [MARKETING OBJECTIVE]
   [TARGET UK AUDIENCE]
   
   My accounts and period covered:
   [PLATFORM AND ACCOUNT LINKS]
   [DATE RANGE]
   
   My data:
   [PASTE FOLLOWER COUNTS, POSTS, REACH, IMPRESSIONS, ENGAGEMENTS, VIDEO VIEWS, CLICKS, CONVERSIONS AND SPEND, WITH UNITS]
   
   Competitors:
   [LIST UK COMPETITOR NAMES AND ACCOUNT LINKS]
   
   Competitor public data:
   [PASTE PUBLIC POST COUNTS, VISIBLE ENGAGEMENT, FOLLOWER COUNTS, CONTENT THEMES, FORMATS AND LINKS, WITH THE PERIOD AND SOURCE FOR EACH]
   
   Produce:
   1. A concise table comparing posting frequency, formats, themes, visible engagement and any other directly comparable measures.
   2. The formula for each calculated metric and the inputs used.
   3. Three meaningful differences between my presence and the competitors, with evidence for each.
   4. Three opportunities that fit my objective, clearly labelled as recommendations rather than facts.
   5. Three risks of copying competitor activity.
   6. A short list of missing data that prevents a fairer comparison.
   7. Five practical actions ranked by likely relevance and effort.
   8. A final section titled "What this comparison cannot tell us" covering private reach, conversions, audience quality, paid promotion and the reasons behind competitor results.
   Keep the tone plain and specific to the UK market. Do not claim that one account is better unless the supplied evidence supports that conclusion.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.