Home · Business · Customer Service · Complaints & escalations
As of 13 August 2026, AI can only partly compare possible remedies under UK consumer law.
This still needs a person who signs their name to it.
Can you do it?
5 minutesto a draft.
30 minutesto something you’d act on.
Cost, all in£0
Skill neededchat-fluent
Who has to check ita colleague
What the alternative costsCustomGPT is a no-code chatbot built from your business content with citations, which can provide a more controlled source base for remedy comparisons.
If this goes wrong: you offer the wrong remedy, mishandle a valid complaint or create an admission that makes the dispute harder to resolve.
What to actually do
Hand it to a person
The route this page recommends
A person who owns the outcome does this end to end, worth it when the failure is dear.
Use a tool built for this
Second choiceDo it yourself
The distant thirdA chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.
How to actually do it
- Open the complaint record and collect the receipt or order confirmation, product or service description, purchase and complaint dates, price, customer messages and any photographs or reports.
- Paste the business's current terms, refund policy and any relevant warranty wording into the prompt, removing unnecessary customer personal data.
- Add the customer's complaint in their own words and list every remedy already offered or attempted, including repairs, replacements, repeat performance or refunds.
- Paste the completed prompt into a chatbot and ask it to produce the remedy comparison and identify missing facts before drafting a response.
- Open the relevant GOV.UK consumer-rights guidance and compare each legal proposition in the answer with the current guidance, checking that the goods, digital content or services category is correct.
- Ask a colleague who handles complaints to compare the proposed remedy with the evidence and your escalation policy, then amend the draft so it promises only an action the business can deliver.
- Send the case to a solicitor or another qualified legal professional where liability is disputed, the customer threatens court action, or the proposed response could create significant financial or reputational consequences.
Prompt
You are helping a UK business compare possible consumer remedies, not make a final legal decision. Use the facts and business documents below. Apply the Consumer Rights Act 2015 and other current UK consumer law only where relevant, and distinguish goods, digital content and services. Do not invent facts, deadlines, policy terms or legal rights. If a point depends on missing facts, ask a short question or state the assumption. Compare the remedies that may be available, including repair, replacement, repeat performance, price reduction, refund or the final right to reject where relevant. For each option, give: the legal basis in plain English, the facts that support it, the facts that weaken it, what the business would need to do, and the main risk of getting it wrong. Separate legal information from customer-service judgement. Flag anything that needs checking against current GOV.UK guidance or legislation, and flag any issue that should go to a solicitor or another qualified legal professional. End with a cautious draft response to the customer that does not admit liability, deny a right without evidence, or present uncertain information as settled law. Business: [BUSINESS NAME] Product or service: [DESCRIPTION] Customer's purchase date and relevant dates: [DATES] Price paid: [AMOUNT] Customer's complaint in their own words: [COMPLAINT] What has happened so far, including repairs, replacements or previous refunds: [HISTORY] Evidence available: [PHOTOS, RECEIPTS, REPORTS, MESSAGES] Business terms and refund policy: [TERMS] Desired business outcome: [OUTCOME] Jurisdiction and any special facts: [UK NATION, BUSINESS TYPE, OR OTHER FACTS]
Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.
What it gets wrong
- AI cannot decide disputed facts, such as whether a fault existed at delivery or whether a service was performed with reasonable care and skill.
- AI cannot take responsibility for the remedy your business offers or for a response that breaches consumer law.
- AI cannot reliably apply a general legal rule when key dates, evidence, contract terms or the nature of the goods or service are unclear.
- AI cannot replace a solicitor's assessment when the complaint involves substantial loss, threatened proceedings or a complicated chain of events.
What caps this at PARTLY: legal accountability, judgement under ambiguity and verification cost.
How we scored this
Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.
| Axis | Score (0–2) |
|---|---|
| Output | 2 |
| Inputs | 1 |
| Verification | 1 |
| Liability | 1 |
| Effort delta | 2 |
| Total | 7 / 10 |
The methodology and its thresholds are published in full.
FAQ
- Can AI tell me which remedy I have to offer a UK customer?
- It can compare remedies and explain which facts may support each one, but it cannot safely make the final decision from incomplete complaint details. A person should check the evidence and escalate a serious or disputed case to a solicitor or another qualified legal professional.
- Can ChatGPT write a response to a consumer complaint?
- Yes, it can draft a response based on your records, policy and the remedy you have approved. Check every factual and legal statement before sending, because your business remains responsible for the response.
- What remedies can a UK customer ask for?
- Depending on whether the complaint concerns goods, digital content or services and what has happened, possible remedies can include repair, replacement, repeat performance, a price reduction or a refund. The available remedy depends on the facts, timing, evidence and the Consumer Rights Act 2015, so do not promise one solely because a chatbot lists it.
- Is AI legal advice for consumer complaints?
- No, this is not professional advice. Use AI for organising facts and preparing questions, then ask a solicitor or another qualified legal professional to assess a serious, disputed or high-consequence case.
Nearby answers
- Can AI draft a final response to a customer complaint?PARTLY
- Can AI proofread my response to a customer complaint?YES
- Can AI respond to a public social media complaint?PARTLY
- Can AI write an apology for a customer complaint?YES
- Can AI change the tone of a customer complaint response?YES
- Can AI classify incoming customer complaints?YES
Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.
The newsletter
AI news, new answers and product picks, straight to your inbox.