As of 13 August 2026, AI can create a name for your business brand.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a blank document and write down what you sell, who buys it, where you operate, your intended tone, your competitors and any words or associations you want to avoid.
   2. Paste the brief into a chatbot with the copyable prompt and save the 30 generated options without treating any availability claim as verified.
   3. Ask the chatbot to explain the strongest five in plain language, then remove names that are hard to pronounce, spell or remember for your intended UK customers.
   4. Search the remaining names and close variants through Companies House, the UK trade mark search service, relevant domain registrars and the social platforms your business will use.
   5. Ask several people in your target audience to read and say the shortlist aloud, and record pronunciation mistakes, unwanted associations and which names they remember.
   6. Compare the final choice against your expansion plans and current competitors, then ask a trade mark professional to check the name before you commit to signage, packaging or a website.

   Prompt

   Create a name for my business using the brief below.
   
   Business or product: [what you sell]
   Target customers: [who buys it]
   Geography: [where you operate]
   Positioning: [why customers should choose you]
   Desired qualities: [for example, plain, premium, friendly, technical or playful]
   Words, sounds or ideas to include: [optional]
   Words, sounds or ideas to avoid: [optional]
   Competitors or names I do not want to resemble: [optional]
   Future expansion plans: [what the business may offer later]
   
   Generate 30 distinct name options. Keep them pronounceable for UK customers and suitable for use as a business brand. Do not use names that are obviously confusingly similar to the competitors listed above, and do not claim that any name is legally available, trade mark clear or available as a domain.
   
   For each option, provide:
   1. The proposed name
   2. A one-sentence explanation of its fit
   3. How a UK customer is likely to pronounce it
   4. Any undesirable meaning, spelling issue or association you can identify
   5. Whether it is descriptive, suggestive, abstract or founder-led
   
   Then shortlist the strongest five against clarity, distinctiveness, memorability, ease of spelling, suitability for future expansion and fit with the brief. Recommend one, explain the trade-offs, and list the exact checks I must complete before using it, including company-name, trade mark, domain and social-handle checks. Treat those checks as instructions, not as completed research.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.