As of 13 August 2026, AI can create a competitor comparison table.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a working document or spreadsheet and create columns for each comparison point in the prompt, including source URL and date checked.
   2. Write down your own offer, target customer, price or pricing model, service area and relevant strengths before researching competitors.
   3. Open each competitor's current website and product or service documents, then copy the relevant claims, prices, terms and exclusions into a separate section with the URL and date checked.
   4. Paste your business details and the collected competitor sections into the prompt, keeping each competitor clearly separated.
   5. Ask the chatbot to produce the website version and internal version, then copy the table into your document or spreadsheet.
   6. Open every cited source URL and compare it with the corresponding table cell, correcting changed prices, missing exclusions and unsupported claims.
   7. Remove or rewrite any comparative claim that is not supported by the sources, then ask a colleague to check the final table for fairness and send it to the person responsible for approving website content.

   Prompt

   Create a competitor comparison table for my UK business using only the information I provide below.
   
   My business:
   - Business name: [name]
   - Product or service: [description]
   - Target customer: [customer type]
   - Relevant strengths: [strengths]
   - Current price or pricing model: [price or model]
   - Service area: [UK-wide or locations]
   
   Competitors and sources:
   [Paste one competitor per section, including the competitor name, URL, date checked, product or service, price, contract terms, key features, customer type, service area, claims made on the source page, and any notes.]
   
   Build a table with these columns: competitor, target customer, main offer, starting price or pricing model, contract terms, key features, service area, stated strengths, limitations or exclusions, source URL, date checked, and confidence or missing information.
   
   Rules:
   1. Do not browse, guess, infer or invent facts. Use only the supplied material.
   2. Keep the wording neutral and distinguish clearly between a competitor's stated claim and an observable fact.
   3. Mark every missing, unclear or conflicting item as "not established" and explain what needs checking.
   4. Do not describe my business as better unless the supplied evidence supports a specific comparison.
   5. Flag claims that may need legal review before publication, including comparative, environmental, performance, price or availability claims.
   6. After the table, list the five most important gaps to verify, the source needed for each, and three fair comparison points that are useful to a UK customer.
   7. Produce a concise version suitable for a website and a fuller internal version with source notes.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.