As of 13 August 2026, AI can only partly create a go-to-market strategy for your UK business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document and gather your current offer, prices, sales records, customer descriptions, capacity, launch constraints, competitor links and business objective.
   2. Paste those facts into the matching sections of the prompt, writing "unknown" where you do not have evidence instead of estimating.
   3. Paste the completed prompt into ChatGPT, Claude or Gemini and ask it to create the strategy using the requested structure.
   4. Open every source link and compare the drafted market, competitor, pricing and regulatory claims with the source and your own records.
   5. Ask five to ten existing or potential UK customers the customer-problem and buying-trigger questions identified in the strategy, then add the answers to the document.
   6. Choose one strategy option, convert its experiments into dated tasks with owners and budgets, and approve spending only after the success and stopping rules are recorded.

   Prompt

   Create a practical go-to-market strategy for this UK business.
   
   Business: [describe what you sell, current stage and business model]
   Target market: [describe the customers or organisations you want to reach]
   Geography: [UK-wide or specific UK regions]
   Price and commercial model: [include prices, contract terms and sales cycle if known]
   Current traction: [include customers, sales, enquiries, retention and other evidence, or say unknown]
   Resources: [people, budget, time and capabilities available for launch]
   Known competitors: [names, links and what you believe they do well]
   Constraints: [legal, operational, technical, capacity or brand constraints]
   Launch timing: [target date or say undecided]
   Business objective: [the measurable result you want]
   
   Use only the information supplied here and clearly labelled, current public sources. Do not invent market sizes, customer evidence, prices, competitors or performance figures. Separate facts, assumptions and recommendations. If a key input is missing, state what is missing and show how it affects the recommendation.
   
   Produce:
   1. A one-paragraph strategic summary.
   2. The highest-priority customer segments, with the problem, buying trigger, decision-maker and evidence needed for each.
   3. Positioning and three message options, each linked to a specific customer problem.
   4. A comparison of suitable acquisition and sales channels, including likely benefits, risks, required effort and an experiment for each.
   5. A phased launch plan with actions, owner, dependency, success measure and stopping rule.
   6. A simple measurement plan covering leading indicators, commercial outcomes and review points. Use no invented targets; mark proposed targets as proposals.
   7. The main risks, including regulatory, privacy, operational and reputational risks relevant to the business.
   8. Three strategy options, including a conservative option, with the decision criteria for choosing between them.
   9. The ten most important questions or tests to answer before committing budget.
   
   End with a concise list of claims I must verify, sources I should consult, and decisions that only I or my advisers can make.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.