As of 13 August 2026, AI can create a marketing plan for your UK small business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document or spreadsheet and gather your current offer, prices, margins, customer types, sales channels, available staff time, marketing budget and business objective.
   2. Collect evidence you already have, such as customer feedback, sales by product, website analytics, email results and previous campaign results, and remove personal data that the chatbot does not need.
   3. Open the public websites and social profiles of relevant competitors, record only checkable observations such as their offers, messages and channels, and paste the links and notes into the prompt.
   4. Paste the completed prompt and your business information into ChatGPT, Claude or Gemini, then ask it to produce the plan using supplied facts separately from assumptions.
   5. Ask the chatbot to turn the recommended strategy into a 90-day weekly schedule with named owners, assets, budgets and measurable outcomes, rather than accepting broad advice such as use social media.
   6. Compare every factual claim, price, competitor observation and proposed budget against your records or its cited source, and delete anything you cannot verify.
   7. Check each planned activity against your actual capacity, customer fit, brand voice and current UK advertising and data obligations before choosing the strategy.
   8. Copy the approved activities into your calendar or project tool, assign owners, set a review date and record baseline measures before starting.

   Prompt

   Create a practical 90-day marketing plan for this UK small business.
   
   Business: [business name and type]
   Location and service area: [town, region or UK-wide]
   What we sell: [products or services, prices and main benefits]
   Target customers: [who buys, what they need and why they choose us]
   Current position: [sales channels, existing customers, website, social accounts, email list and previous marketing]
   Business objective: [specific result wanted]
   Available capacity: [hours per week and people involved]
   Marketing budget: [amount and period, or state that it is £0]
   Constraints: [legal, operational, seasonal or brand constraints]
   Competitors or alternatives customers use: [list any known examples]
   Evidence we have: [customer feedback, sales data, search data or campaign results]
   
   Produce:
   1. A concise diagnosis of the current position, separating facts I supplied from assumptions.
   2. Two or three possible strategies, with advantages, disadvantages and the conditions each depends on.
   3. One recommended strategy and why it fits the stated objective, budget and capacity.
   4. A 90-day plan in weekly stages, including the channel, audience, message, action, owner, required asset, estimated effort and success measure for each activity.
   5. A simple budget allocation in pounds using only the budget I supplied. Do not invent prices or claim that any result is guaranteed.
   6. A measurement plan with definitions for each metric, how to collect it and a review point.
   7. A list of information that is missing or uncertain and could materially change the recommendation.
   8. Risks, including misleading advertising, use of personal data, unsuitable claims and overcommitting limited staff time. Flag anything that needs checking against current GOV.UK guidance or advice from a qualified professional.
   
   Use plain British English. Do not invent market size, customer numbers, conversion rates, competitor facts, case studies or legal requirements. Label estimates as estimates, cite a source for any current external fact, and say when you cannot verify a claim. Make the plan specific enough to execute but leave final priorities and claims for me to approve.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.