As of 13 August 2026, AI can create a referral email campaign for your UK business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document and write down the campaign objective, the exact referral reward, the referred-person reward, eligibility rules, expiry, exclusions and the step-by-step referral process.
   2. Gather the current product or service information, approved claims, brand voice guidance, sender details, referral URL and the exact unsubscribe and preference-management wording used by your email platform.
   3. Export or inspect the intended recipient segment and record how each person joined the list, what marketing permission was recorded, and which customers, unsubscribes or other contacts must be suppressed.
   4. Paste the completed brief into a chatbot with the copyable prompt and replace [number] with the number of emails you want, then ask it to flag every missing fact rather than filling gaps.
   5. Compare every drafted reward, product claim, link, eligibility condition and personalisation field with your current offer documents and referral-platform settings, and replace each [NEEDS CONFIRMATION] item before approval.
   6. Put the approved copy into your email platform, send tests to different email clients and devices, click through the full referral journey, test unsubscribe and suppression, and check tracking before scheduling the campaign.

   Prompt

   Create a referral email campaign for my UK business using only the information I provide below. Do not invent customer benefits, prices, discounts, deadlines, product claims, legal permissions or referral terms. If information is missing, label it as [NEEDS CONFIRMATION].
   
   Business: [business name and what it sells]
   Campaign objective: [what the campaign should achieve]
   Referrer audience: [who will receive the email]
   Referral offer: [exact reward or incentive for the referrer]
   Referred-person offer: [exact reward or incentive for the new customer]
   Terms and restrictions: [eligibility, exclusions, expiry, limits and any conditions]
   Referral process: [how a customer makes a referral and how the referral is tracked]
   Landing page or referral link: [URL]
   Brand voice: [tone and words to use or avoid]
   Customer proof or approved claims: [facts that may be used]
   Email-list source and marketing permission: [how recipients joined the list and what permission was recorded]
   Suppression rules: [people who must not receive this campaign]
   Sender name and reply address: [details]
   
   Produce:
   1. A short campaign strategy and recommended audience segments.
   2. A sequence of [number] emails, each with a send purpose, subject line, preview text, complete body copy, call to action and plain-text alternative.
   3. Two subject-line alternatives for each email.
   4. Personalisation fields only where the supplied data supports them.
   5. A test plan covering links, rendering, unsubscribe, suppression, tracking and the referral journey.
   6. A pre-send checklist for factual accuracy, offer terms, consent, UK electronic-marketing requirements and brand approval.
   
   Use British English and a clear, restrained tone. Keep every factual statement traceable to the supplied brief. Do not claim that the campaign complies with UK law. Flag any point that needs checking by the business or a qualified adviser.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.