As of 13 August 2026, AI can only partly create a retargeting campaign for your business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your advertising platform and website analytics, then record the available conversion events, audience sizes, tracking status, consent settings and recent customer exclusions without copying unnecessary personal data into the chatbot.
   2. Gather your current offer, price, landing-page URL, brand guidance, approved images or videos, customer exclusions, campaign objective, budget and campaign dates.
   3. Paste those details into the prompt and ask the chatbot to produce the campaign plan, advert copy, creative briefs and verification checklist.
   4. Compare every advert claim, price, offer condition and landing-page reference in the draft against your current website, price list and approved brand material, then remove anything unsupported.
   5. Build the campaign in the advertising platform using the checklist, and confirm that the intended audiences, exclusions, conversion events, consent controls, placements, budget and dates match the draft.
   6. Preview every advert and landing page, test the conversion path with a permitted test visit or transaction, and ask a colleague to check the claims, targeting and privacy wording before launch.
   7. Launch only after the platform reports that tracking and audiences are functioning, then inspect spend, delivery, conversions and exclusions during the campaign and pause anything that behaves unexpectedly.

   Prompt

   Create a retargeting campaign plan for my UK business using only the information below and clearly label anything missing.
   
   Business: [business name and what it sells]
   Website: [website or landing page description]
   Goal: [sales, leads, bookings or another specific outcome]
   Audience: [who should be retargeted, such as recent visitors or abandoned checkouts]
   Exclusions: [existing customers, recent purchasers or other exclusions]
   Offer: [offer, price and expiry, if applicable]
   Brand voice: [plain description]
   Available assets: [images, videos, logos and landing pages]
   Advertising platform: [platform]
   Budget and dates: [budget and campaign dates]
   Tracking already installed: [details of the pixel, events and conversions]
   Consent and privacy basis: [what consent or other documented basis exists]
   
   Return:
   1. The campaign objective and proposed funnel stages.
   2. Audience definitions, lookback windows, exclusions and frequency controls. Do not invent platform limits or settings. Mark any setting that must be checked in the current platform interface.
   3. Three advert concepts, with primary text, headline, call to action and a matching landing-page message for each.
   4. A creative brief for each concept, using only the available assets and identifying any asset that is missing.
   5. A campaign build checklist covering tracking, audiences, placements, budgets, naming and launch checks.
   6. A measurement plan with the events and metrics to inspect, without predicting results or inventing benchmarks.
   7. A privacy and consent checklist for a UK business. Do not give legal advice, and flag questions for a qualified privacy professional.
   8. A list of every assumption and every item I must verify before launch.
   
   Do not claim that the campaign is ready to launch until the tracking, consent, audience eligibility, advert claims, landing page and platform settings have been checked.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.