As of 13 August 2026, AI can develop a visual brand identity.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Hand it to a person

   Second choice

   A person who owns the outcome does this end to end, worth it when the failure is dear.

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document and gather your business description, target customers, offer, positioning, competitors, planned channels, existing assets and visual references.
   2. Paste the gathered information into the prompt, replacing every bracketed slot and removing any section that genuinely does not apply.
   3. Ask the chatbot to produce the three visual routes, then choose the route that best fits your audience and intended uses rather than the one that merely looks most striking.
   4. Use Recraft or another design tool to turn the selected route into draft logo directions, palette swatches, icons and supporting graphics, keeping the chatbot's written rules beside the work.
   5. Compare every colour, font, logo treatment and example asset against the stated uses, your existing materials and basic text contrast checks before adopting it.
   6. Ask a colleague who understands your customers to describe what the identity communicates without seeing your explanation, then revise the guide where their interpretation differs from the intended positioning.
   7. Collect the approved assets, usage rules, colour values, font sources and assumptions into a short brand guide and send it to the person producing your website, print or social materials.

   Prompt

   Develop a practical visual brand identity for [business or organisation] in the UK.
   
   Business context:
   - What we sell or do: [description]
   - Target customers: [audience]
   - Main customer need or problem: [need]
   - Positioning or promise: [promise]
   - Competitors or alternatives: [names and links, if available]
   - Where the identity will be used: [website, packaging, social media, signage, documents, other]
   - Desired qualities: [three to five adjectives]
   - Qualities to avoid: [three to five adjectives]
   - Existing assets or constraints: [colours, typefaces, logo elements, accessibility requirements, print or digital constraints]
   - Visual references I like and why: [links or descriptions]
   
   Create a coherent first direction, not a random collection of trends. Explain the design reasoning and make clear which decisions are strategic assumptions. Provide:
   1. A concise positioning summary and the visual idea behind the identity.
   2. A primary and secondary colour palette with HEX values, intended use, contrast cautions and accessible alternatives where needed.
   3. Two or three suitable font pairings using fonts that are realistically available for the intended use.
   4. Logo direction, including wordmark or symbol options, layout rules and uses to avoid. Do not claim that a logo is legally available or unique.
   5. A photography or illustration direction with example subject matter, composition and treatment.
   6. Supporting graphic devices, icon style and layout principles.
   7. A short voice and messaging guide that supports the visual identity without inventing business claims.
   8. A compact brand-guide structure that a designer or team could turn into finished assets.
   
   Do not invent customer research, competitor facts, performance results, licences, trademark availability or accessibility compliance. Flag every assumption that needs human confirmation. Give three materially different visual routes first, then recommend one against the stated audience, uses and constraints. Keep the recommendations specific enough to brief a designer or generate draft assets.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.