As of 13 August 2026, AI can make your website copy sound less AI-generated.

What to actually do

1. Do it yourself

   The route this page recommends

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open the page in your content management system and copy the current text, including its headings, buttons, product names, prices and claims.
   2. Gather your brand voice guidance, approved terminology, current price list, product information and two or three examples of copy that sound right for your organisation.
   3. Paste the prompt into a chatbot and replace each bracketed slot with the page purpose, audience, voice guidance, approved facts and examples, then add the current copy.
   4. Ask for a second version if the first rewrite is too polished, informal or generic, specifying two or three sentences that show the preferred tone.
   5. Compare the revised copy line by line with the original, current price list, product information and any linked evidence, and restore anything the model changed incorrectly.
   6. Read the result aloud and remove wording that your customers would not use, then ask a colleague who knows the brand to check the tone and publish the approved version.

   Prompt

   Rewrite the website copy below so it sounds written by a clear, experienced human rather than by a generic AI system.
   
   Use British English. Keep every factual claim, figure, qualification, product name, legal statement and call to action accurate. Do not invent evidence, customer results, features, prices or guarantees. Do not add information that is not in the source material. Keep the same purpose and intended audience.
   
   Style requirements:
   - Use direct, plain sentences with varied rhythm.
   - Prefer specific verbs and concrete nouns over promotional adjectives.
   - Remove clichés, filler, repetition, vague benefits and inflated claims.
   - Avoid phrases such as "in today's fast-paced world", "seamless", "unlock", "transform", "game-changer", "tailored solutions", "whether you are" and "not only... but also" unless they are essential and genuinely natural.
   - Do not make the copy artificially casual, add jokes or force personality.
   - Keep headings useful and concise.
   - Preserve the approximate length unless a shorter version is clearer.
   
   First, list any claims that need checking because they are unclear, unsupported or changed by the rewrite. Then provide the revised copy. After that, briefly list the main changes you made.
   
   Business or organisation: [NAME]
   Audience: [AUDIENCE]
   Page purpose: [PURPOSE]
   Brand voice to keep: [VOICE DESCRIPTION]
   Words, phrases or claims to avoid: [LIST]
   Approved facts and terminology: [FACTS OR LINKED SOURCE MATERIAL]
   Examples of copy that sounds right for this brand: [EXAMPLES]
   
   Existing website copy:
   [PASTE COPY HERE]

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

2. Use a tool built for this

   Second choice

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.