As of 13 August 2026, AI can only partly research competitor prices in the UK.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a spreadsheet and create columns for competitor, product or plan, price, currency, VAT treatment, billing period, usage limit, extra charges, restrictions, source URL and date checked.
   2. Gather the official UK competitor pricing pages, product pages and checkout pages, then list the competitor names, URLs, plans and comparison criteria in the prompt.
   3. Paste the prompt into a research-capable chatbot and ask it to complete the comparison using public sources only.
   4. Copy each cited result into the spreadsheet and open the source URL to compare the quoted price, billing period, VAT treatment, limits and eligibility conditions with the page.
   5. Open any checkout or plan-selection pages needed to expose regional prices, then record promotions, minimum commitments, quote-only pricing and prices that cannot be confirmed.
   6. Mark each row as comparable, partly comparable or not comparable, and remove any row whose source does not support the stated price.
   7. Share the final table with a colleague responsible for pricing, asking them to challenge the comparison assumptions before using the findings in a pricing decision.

   Prompt

   Research publicly available prices for these competitors in the UK: [COMPETITOR NAMES AND URLS]. Compare these products or plans: [PRODUCTS OR PLANS]. Our product is [YOUR PRODUCT], aimed at [CUSTOMER TYPE], with this pricing basis: [PER USER, PER MONTH, PER PROJECT OR OTHER].
   
   Use only public sources that you can link to. For every price, record the exact product or plan name, price, currency, whether VAT is included, billing period, minimum commitment, included usage or limits, setup or delivery charges, promotions, eligibility restrictions, availability in the UK, source URL and the date checked. Separate recurring prices from one-off charges and do not convert currencies unless you show the original amount. Do not infer a price from a feature page or third-party summary. If a price is hidden, requires a quote, varies by usage or cannot be verified, write that plainly.
   
   Return:
   1. A source-linked comparison table.
   2. A like-for-like comparison using only comparable plans, with the differences explained.
   3. A separate list of prices that are not directly comparable.
   4. Missing data, conflicting sources and checks I must perform myself.
   5. Three cautious implications for our pricing, clearly labelled as hypotheses rather than facts.
   
   Do not invent prices, availability, features or competitor strategy. Distinguish information observed on a source page from your interpretation. Treat the research as checked on 13 August 2026 and flag any source that does not show a current date or may change frequently.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.