As of 13 August 2026, AI can only partly research what UK customers search for.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your website analytics or Search Console and export the search queries that brought UK visitors to your site, including the available impressions, clicks and page information.
   2. Open a keyword research tool or SEO platform and collect UK-specific keyword results for your main products, services, problems and competitor categories.
   3. Write down the target customer, locations, commercial goal, existing pages, important products and known competitors in a single document.
   4. Paste the business context and the complete source exports into the prompt, keeping each source clearly labelled with its tool and date.
   5. Ask the chatbot to cluster the terms, classify intent and distinguish evidence from inference using the supplied prompt.
   6. Compare every search-volume, ranking, location and competitor claim in the draft with the original exports and remove any claim that has no source.
   7. Open the relevant UK search results yourself for the priority terms and check that the pages, wording and intent match the proposed content or campaign action.
   8. Send the checked priority list to the person responsible for SEO or marketing budget approval before publishing content or starting advertising.

   Prompt

   Research what UK customers may search for in relation to [PRODUCT OR SERVICE]. Use only the information and keyword data I provide below, and clearly label anything that is an inference. Do not invent search volumes, rankings, customer demographics, trends or competitor findings.
   
   Business context:
   - Product or service: [DESCRIPTION]
   - Target UK locations: [COUNTRY, REGIONS OR CITIES]
   - Intended customers: [CUSTOMER DESCRIPTION]
   - Main commercial goal: [GOAL]
   - Known competitors: [COMPETITORS]
   - Existing pages or offers: [PAGES AND OFFERS]
   
   Source data:
   [PASTE KEYWORD EXPORTS, SEARCH QUERY EXPORTS, SEARCH RESULT NOTES OR OTHER SOURCES HERE]
   
   Create a table with these columns: search term, likely intent, customer problem or question, relevant UK audience, evidence from the supplied data, confidence, and useful content or commercial action. Group similar terms into clear topic clusters. Separate informational, comparison, local, transactional and navigational intent where the evidence supports it. Identify missing data that would prevent a confident conclusion. Give me a short list of priorities, with the reason for each priority, without pretending that the list proves actual demand. Quote or name the source for every factual claim. Finish with a verification checklist showing what I must confirm in the original source tools before using this research for content, advertising or budget decisions.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.