As of 13 August 2026, AI can set your prices using UK competitor data.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Hand it to a person

   Second choice

   A person who owns the outcome does this end to end, worth it when the failure is dear.

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your current price list and gather the prices, inclusions, delivery or setup charges, discounts and any minimum order rules.
   2. Gather your cost information, including variable costs per sale, recurring costs relevant to the offer, capacity limits and your VAT treatment.
   3. Open the UK competitor pages you intend to use and record the competitor name, URL, advertised price, VAT treatment, inclusions, extra charges and the date checked.
   4. Paste your business information and competitor table into the prompt, keeping unclear or missing fields marked as unknown rather than filling them in.
   5. Ask the model to produce the comparison table, calculations, assumptions and recommended pricing structure using only the supplied evidence.
   6. Compare every source price and inclusion in the response with the original competitor pages, then recalculate the key margins and price differences in your spreadsheet.
   7. Choose the price by weighing the verified comparison against your costs, capacity, positioning and commercial goal, and run a small controlled test before applying it across the business.

   Prompt

   Help me set prices for my UK business using only the information I provide below.
   
   Business and offer:
   - Product or service: [describe it]
   - Customer type and market: [describe the target customer and UK market]
   - Current price list: [paste prices and what each includes]
   - Costs per sale or delivery: [paste costs, separating fixed and variable costs where possible]
   - Desired margin or commercial goal: [state the goal, or say unknown]
   - VAT status and whether prices are shown inclusive or exclusive of VAT: [fill in]
   - Capacity or fulfilment limits: [fill in]
   - Discounts, bundles or minimum order rules: [fill in]
   
   UK competitor evidence:
   [paste a table or notes with competitor name, URL, product or service, advertised price, VAT treatment, delivery or setup charges, inclusions, date checked and any important restrictions]
   
   Do this in order:
   1. Clean the competitor data into a comparison table without adding missing facts.
   2. Flag prices that are incomplete, unclear, not comparable or likely to be stale.
   3. Compare my offer with each competitor on price, inclusions, customer segment and apparent positioning.
   4. Calculate the relevant price differences and margins from the figures supplied. Show the calculation and label every assumption.
   5. Give a recommended price or pricing structure, plus a lower and higher alternative only where the supplied data supports them. Do not invent demand, conversion, competitor costs or market share.
   6. Explain the commercial trade-offs, including where a higher price could be justified by differences in scope or service.
   7. List the exact facts I must verify before publishing the price.
   8. End with a short decision summary that distinguishes evidence, calculation and judgement. Do not present the recommendation as certain.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.