As of 13 August 2026, AI can write the copy for your freelance website.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document and gather your service list, target client description, current prices or pricing method, portfolio links, testimonials, qualifications, location, process and preferred call to action.
   2. Paste the gathered information into the matching slots in the prompt, replacing every bracketed instruction and leaving a slot marked [NEEDS YOUR INPUT] when you do not know an answer.
   3. Paste the completed prompt into ChatGPT, Claude or Gemini and ask for the full website copy in one response.
   4. Copy the draft into separate sections for the homepage, services, about and contact pages, keeping the headings and calls to action visible.
   5. Compare every factual claim against your portfolio, testimonials, qualifications, service list and current price information, then delete or rewrite anything you cannot prove.
   6. Read the copy as an intended client and replace generic wording with your own examples, preferred terms and one specific reason each client should contact you.
   7. Paste the final copy into your website builder, check the links and contact details, and send a test enquiry before publishing.

   Prompt

   Act as a practical copywriter for a UK freelance business. Write the copy for a simple freelance website using only the information in this brief. Invent no clients, results, qualifications, services, prices or guarantees. If information is missing, put [NEEDS YOUR INPUT] instead of guessing.
   
   Business name: [NAME]
   What I do: [SERVICE]
   Target clients: [IDEAL CLIENTS]
   Problems I solve: [CLIENT PROBLEMS]
   Services and deliverables: [SERVICES]
   Typical project or pricing information: [PRICES OR HOW PRICING WORKS]
   Relevant experience and proof: [EXPERIENCE, RESULTS, TESTIMONIALS OR PORTFOLIO LINKS]
   How I work: [PROCESS]
   Location and whether I work remotely: [LOCATION AND REMOTE DETAILS]
   Call to action: [WHAT I WANT VISITORS TO DO]
   Tone: [TONE]
   Words or claims to avoid: [AVOID]
   
   Produce:
   1. A clear homepage headline, subheading and call to action.
   2. Homepage copy with sections for the client problem, my offer, why work with me, process, proof and next step.
   3. A services page with one useful paragraph for each service.
   4. A short about page.
   5. A contact page introduction.
   6. Page titles and meta descriptions for the homepage, services page, about page and contact page.
   
   Use plain British English. Make the copy specific, restrained and easy to scan. Do not use empty phrases such as 'take your business to the next level', 'passionate', 'bespoke' or 'results-driven' unless the brief gives a concrete reason for them. After the draft, list every sentence containing a factual claim so I can check it against my records.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.