As of 13 August 2026, AI can only partly analyse your competitors' Google Ads.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open the Google Ads Transparency Centre and collect the competitor adverts you can find, including the advert text, format, landing-page URL and the date you observed each one.
   2. Search the same commercial terms yourself and save screenshots or copied text for adverts that appear, noting the search term and your location.
   3. Export or copy your own Google Ads auction insights, advert performance and relevant landing-page content without including unnecessary personal or customer data.
   4. Open each competitor landing page and record its offer, price if publicly shown, call to action, proof points, form or checkout route and any obvious audience qualification.
   5. Paste the collected evidence into the prompt, keeping each competitor and source clearly labelled, then ask the chatbot to produce the comparison and tests.
   6. Compare every observed claim in the draft against the saved adverts, pages and your account data, remove unsupported performance assumptions and ask a colleague to challenge the proposed tests.
   7. Choose a small set of tests that fit your budget and tracking, define the success and stopping conditions in your campaign plan, then implement them in your Google Ads account rather than copying competitors wholesale.

   Prompt

   Analyse the competitor Google Ads evidence below for a UK business.
   
   Business and offer:
   [describe the business, target customer, location and main offer]
   
   Our current campaigns:
   [paste relevant ad copy, keywords, landing pages, performance data and auction insights]
   
   Competitor evidence:
   [paste adverts, search-result observations, screenshots, landing-page text, URLs and collection dates]
   
   Analyse only the evidence supplied. Separate every point into observed, inferred or unknown. Do not claim to know a competitor's spend, bids, targeting, conversion rate or profitability unless the evidence directly shows it. Compare messaging, offers, calls to action, apparent audience, keyword intent, landing-page structure and trust signals. Identify patterns, meaningful differences, evidence gaps and risks of copying an unverified tactic.
   
   Return:
   1. A comparison table for each competitor.
   2. The strongest evidence-backed patterns.
   3. What cannot be concluded from this evidence.
   4. Gaps that would materially change the analysis.
   5. Practical campaign tests for our business, each with a hypothesis, required change, success measure and stopping condition.
   6. A short priority order based on likely learning value, not claimed competitor performance.
   
   Use plain British English. Do not invent figures, sources or competitor intentions.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.