As of 13 August 2026, AI can only partly find the SEO keywords your competitors rank for.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your SEO data platform and export the competitor keyword report for Google UK, including the keyword, ranking position, search volume, difficulty, competitor URL and any available intent or traffic fields.
   2. Gather the URLs of your own website and the competitors you actually want to compare, then write down your products, target audience and UK locations.
   3. Paste the business context and attach or paste the complete export into the prompt, keeping the column headings and source name with the data.
   4. Ask the model to produce the cleaned comparison table, separating branded terms, non-branded terms and keywords relevant to your offer.
   5. Open the source export beside the model's table and compare a sample from each group, checking every copied ranking, volume, URL and calculation against the original rows.
   6. Search the prioritised keywords manually in Google UK, inspect the results and competitor pages, then record whether the intent and page recommendation match what you found.
   7. Send the checked shortlist to the person responsible for your content or SEO plan and agree which pages to create, update or exclude.

   Prompt

   Analyse the competitor SEO keyword data below for the UK market.
   
   My website: [YOUR WEBSITE URL]
   Competitor websites: [COMPETITOR URLS]
   Target market and offer: [DESCRIBE THE BUSINESS, PRODUCTS OR SERVICES]
   Target audience: [DESCRIBE THE AUDIENCE]
   Location and search engine: United Kingdom, Google UK
   
   I will paste or attach keyword data exported from an SEO platform. Use only the supplied data. Do not invent keywords, rankings, search volumes, traffic estimates, URLs or competitor performance. If a field is missing, say that it is missing.
   
   Create a table with these columns where the data allows: keyword, competitor URL, current ranking position, search volume, keyword difficulty, search intent, relevant competitor page, and evidence source. Group close variants but keep the original keyword visible. Separate branded keywords, non-branded keywords and keywords that appear relevant to my offer. Flag duplicate rows, inconsistent figures, suspicious data and keywords that do not match the UK market.
   
   Then identify the strongest opportunities for my website. For each opportunity, explain the evidence from the supplied data, the likely search intent, the type of page needed, and any reason not to target it. Do not treat ranking position or search volume as proof of business value. Finish with a short prioritised list of keywords to investigate manually in Google UK, with the exact checks I should perform before deciding to create or update a page.
   
   Keep facts, calculations and recommendations in separate sections. Mark every conclusion that depends on incomplete data.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.