As of 13 August 2026, AI can analyse your competitors' SEO performance.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your website analytics, Google Search Console and any rank-tracking, crawl or backlink tools you already use, then export the relevant data for your target UK pages and topics.
   2. Collect the current URLs for your main competitors and paste their important landing pages, page titles, headings, content outlines and any publicly visible features into a working document.
   3. Remove confidential customer information and label each item with its source, collection date and whether it is measured, observed or estimated.
   4. Paste the prepared evidence and the copyable prompt into an AI chat, then ask it to produce the comparison, evidence gaps and ranked opportunity list.
   5. Open the cited competitor pages and compare every factual page-level observation with the current page, correcting anything the AI has misread.
   6. Check each ranking, traffic, backlink and technical claim against your current SEO exports, deleting unsupported claims and marking estimates as unverified.
   7. Send the revised opportunity list to the person responsible for SEO or commercial strategy, then agree which actions fit your products, resources, brand and search-engine guidelines.

   Prompt

   Analyse the SEO performance of the competitors listed below against my website. Use only the information I provide or clearly labelled observations from the supplied public pages. Do not invent rankings, traffic, backlinks, conversions, search volumes, dates or technical findings.
   
   My website: [YOUR WEBSITE URL]
   Competitors: [COMPETITOR URLS]
   Target country and search market: United Kingdom
   Business goal: [YOUR SEO OR COMMERCIAL GOAL]
   Priority products or services: [YOUR PRODUCTS OR SERVICES]
   Available data and exports: [PASTE SEARCH CONSOLE, ANALYTICS, RANK-TRACKING, CRAWL OR BACKLINK DATA HERE]
   
   Produce the analysis in this order:
   1. State the data supplied, its apparent coverage and any important gaps.
   2. Separate observed facts, reasonable inferences and unknowns.
   3. Compare each site on target topics, visible content coverage, page types, title and heading patterns, internal linking, technical accessibility from the supplied evidence, backlinks if supplied, and signs of search intent coverage.
   4. Identify competitor strengths, weaknesses and apparent opportunities for my website. Do not call something a weakness unless the supplied evidence supports it.
   5. Rank up to ten opportunities by likely business relevance, evidence strength and implementation effort. Explain the reasoning without inventing scores or forecasts.
   6. Give a practical 30-day action plan with the page or asset to create or improve, the reason, the evidence, and the person who should check it.
   7. End with a verification list showing exactly which claims I should check in my SEO tools before acting.
   Use tables where useful. Keep facts tied to their source. Do not recommend copying competitors or making claims that would breach copyright, search-engine guidelines or applicable law.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.