As of 13 August 2026, AI can only partly compare your customer segments with your competitors' segments.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. 1. Open your CRM, customer research and analytics files, then create a short anonymised summary of each current segment with its needs, buying triggers, objections, value and supporting evidence.
   2. 2. List the competitors you actually want to compare, including their UK websites and the product or market area relevant to your decision.
   3. 3. Gather public competitor evidence from their websites, pricing pages, case studies, customer stories, reviews and other reliable sources, and record the source and access date for each item.
   4. 4. Paste the company summary, competitor list and evidence into an AI data-analysis tool, then use the prompt to request a comparison that separates facts, inferences, assumptions and confidence.
   5. 5. Export or copy the resulting comparison and check every cited competitor claim against its original source, removing claims that the source does not support.
   6. 6. Compare the proposed overlaps, differences and underserved segments with your own research and commercial knowledge, then label unsupported conclusions as hypotheses rather than findings.
   7. 7. Send the remaining hypotheses and research questions to the relevant product, sales or research colleague for testing before changing positioning, targeting or product priorities.

   Prompt

   Compare our customer segments with the segments that can be evidenced for our competitors.
   
   Our company and product:
   [describe the product, market, geography, business model and current positioning]
   
   Our customer segments:
   [paste segment descriptions, customer research, CRM summary, survey results or anonymised data]
   
   Competitors:
   [list competitor names and websites]
   
   Competitor evidence:
   [paste public webpages, pricing pages, case studies, reviews, reports, job adverts, product descriptions or other sources]
   
   Business question:
   [explain the decision this comparison will inform]
   
   Produce a table with one row per segment and these columns: segment label, needs or job to be done, likely buying triggers, likely objections, evidence for our company, evidence for each competitor, confidence level, and important gaps. Separate observed facts from reasonable inferences. Do not claim to know a competitor's internal customer segments unless the supplied evidence supports that claim. Cite each external source next to the statement it supports, flag conflicting evidence, and state when a conclusion is only a hypothesis. Then give: 1) the strongest overlaps, 2) meaningful differences, 3) underserved or uncertain segments worth investigating, 4) which findings could affect positioning or product priorities, and 5) five specific questions for customer or competitor research that would test the weakest assumptions. Do not invent figures, customer quotes, market shares or competitor strategy.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.