As of 13 August 2026, AI can compare your website copy with your competitors' copy.

What to actually do

1. Do it yourself

   The route this page recommends

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open your main website page and the most relevant equivalent page on each competitor's site, then copy the visible headings, body copy, proof points, calls to action and pricing or feature wording into a document.
   2. Remove navigation, cookie notices, duplicated footer text and unrelated blog content so each section represents the page a prospective customer would actually read.
   3. Paste the cleaned copy into the prompt under your website and competitor slots, including the page URL beside each source where available.
   4. Run the prompt in a chatbot and save the comparison table, quoted evidence, differences and proposed copy changes in a working document.
   5. Open each source page again and compare every quoted example and factual observation with the current wording, correcting any stale or misread material.
   6. Mark recommendations that depend on your customer research, pricing, proof or positioning, then replace unsupported suggestions with decisions based on your actual market knowledge.
   7. Ask a colleague who knows the product to challenge the three proposed changes, and edit the page only after checking that every claim is accurate and approved for publication.

   Prompt

   Compare my website copy with my competitors' copy using only the material I provide below.
   
   My website copy:
   [PASTE YOUR RELEVANT PAGE COPY HERE]
   
   Competitor 1:
   [PASTE THE PAGE COPY OR URL HERE]
   
   Competitor 2:
   [PASTE THE PAGE COPY OR URL HERE]
   
   Competitor 3:
   [PASTE THE PAGE COPY OR URL HERE]
   
   Analyse the material in this order:
   1. Put the pages in a table showing target audience, main promise, problem addressed, proof used, calls to action, tone, notable wording and apparent objections handled.
   2. Quote short, exact examples from each source for every important observation. If a source is a URL you cannot access, say so and do not infer its content.
   3. Identify where my copy is clearer, weaker, similar or distinct from the competitors. Separate direct observations from interpretations.
   4. Identify repeated category language and any credible opportunities to communicate differently without making claims unsupported by my material.
   5. Give five specific copy changes, each with the current wording, the proposed wording and the reason for the change. Do not invent customer results, qualifications, prices, features or legal claims.
   6. End with the three decisions I need to make before editing the page.
   
   Do not rank the competitors by business quality or claim that one page will convert better unless the supplied evidence supports that conclusion. Keep the analysis focused on copy and positioning, not SEO, design or technical performance.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

2. Use a tool built for this

   Second choice

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.