As of 13 August 2026, AI can only partly audit your UK competitors’ SEO.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your website and the competitor websites in separate browser tabs, then record the exact URLs, main services, target UK audience and commercial goal for the audit.
   2. Export your available Search Console, analytics, rank-tracking, backlink and crawl data, and remove unrelated personal or confidential information before pasting it into a spreadsheet.
   3. Use a search engine to check a sample of important UK queries for your business, record the visible results and save the query, page URL and date shown by your notes.
   4. Paste the website details, competitor URLs and cleaned exports into the prompt, then ask the chatbot to keep observed facts, calculations and hypotheses in separate sections.
   5. Open the cited competitor pages and compare each claimed content, title, heading, internal-linking and technical observation with the live page or supplied export.
   6. Put the proposed opportunities into a planning sheet with columns for evidence, expected business relevance, effort, owner and risk, and remove any recommendation whose evidence is only an assumption.
   7. Ask an SEO-literate colleague to challenge the three priorities, then compare the final action list against your current roadmap and approve only actions with a measurable business outcome.

   Prompt

   Audit the SEO of these UK competitors against my website using only the information I provide and clearly labelled public observations. Do not claim to know private traffic, rankings, conversions, backlink quality or technical data that I have not supplied. Separate observed facts, calculated comparisons and hypotheses.
   
   My website: [YOUR WEBSITE URL]
   Competitor websites:
   1. [COMPETITOR URL]
   2. [COMPETITOR URL]
   3. [COMPETITOR URL]
   
   Business, audience and location: [DESCRIPTION]
   Main products or services: [DESCRIPTION]
   Priority commercial goals: [GOALS]
   
   Attached or pasted data from SEO tools, where available:
   [PASTE SEARCH CONSOLE, ANALYTICS, RANKING, BACKLINK OR CRAWL EXPORTS HERE]
   
   Produce:
   1. A table comparing the sites’ indexable pages, page types, titles, headings, internal linking, structured content, apparent search intent and technical issues visible from the supplied evidence.
   2. A separate table of keywords or topics, showing the source for every claim and marking unknown values as unknown.
   3. Gaps where competitors appear to meet a search need that my site does not, without assuming that their rankings or traffic prove commercial value.
   4. Three prioritised opportunities for my site, scored qualitatively by likely impact, confidence and implementation effort.
   5. Risks, assumptions and missing data that could change the recommendations.
   6. A practical 30-day action plan with one owner, one deliverable and one success measure for each action.
   
   Do not invent rankings, traffic, backlink counts, search volumes, dates, algorithm explanations or competitor intentions. Do not recommend copying wording or protected content. End by listing the five most important checks I should make before acting on this audit.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.