As of 13 August 2026, AI can only partly create sales battlecards for your UK competitors.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document for the battlecard and create a source list with the competitor's current UK product, pricing, support, compliance and customer-facing pages.
   2. Gather your current product description, target customer definition, approved proof points, pricing information, case studies and sales objections from the relevant internal owners.
   3. Paste the internal notes and dated public source extracts into the prompt, keeping each source title and URL beside the claim it supports.
   4. Run the prompt and ask the model to leave any unsupported field as "not verified" rather than filling the gap.
   5. Compare every factual claim and comparison in the draft against the original source URL or the named internal owner, and delete claims that cannot be supported.
   6. Ask a sales or product colleague to test the objection responses against real prospect conversations and correct any answer that overstates your advantage.
   7. Send the approved battlecard to the sales team with an owner and a review date, then replace claims when the underlying product, pricing or competitor source changes.

   Prompt

   Create a UK sales battlecard comparing [OUR COMPANY] with [COMPETITOR]. Use only the information in the company notes and source material below. Do not invent features, prices, customers, integrations, market share, certifications, legal claims or weaknesses. Separate verified facts from reasonable interpretation, and mark any missing information as "not verified". For every competitor claim, include its source title, URL and source date if supplied. Use this structure: 1. one-sentence positioning, 2. ideal customer and likely buying triggers, 3. where we are a stronger fit, 4. where the competitor may be a stronger fit, 5. differentiators that can be evidenced, 6. likely prospect objections and truthful responses, 7. questions our salesperson should ask, 8. claims and phrases to avoid, 9. evidence still needed, and 10. a compact comparison table. Keep the tone factual and suitable for a UK sales team. Do not recommend attacking the competitor or making claims that cannot be checked. End with a verification checklist showing which statements need checking against current product pages, pricing pages, contracts or an internal owner. Company notes: [PASTE OUR PRODUCT, CUSTOMER, POSITIONING AND SALES NOTES] Competitor material: [PASTE PUBLIC URLs, EXTRACTS, DOCUMENTS AND RESEARCH, WITH DATES WHERE AVAILABLE]

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.