As of 13 August 2026, AI can only partly write a competitor analysis report for your business.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document or spreadsheet and write down your business name, product or service, target customer, market, positioning, pricing model, strengths, weaknesses and the decision this analysis should support.
   2. Collect the current public pages for each competitor, including their home page, product pages, pricing page, customer evidence, help centre and relevant UK pages, then paste the links and access dates into the document.
   3. Remove duplicated, outdated or clearly irrelevant links and label any competitor information that comes from your own sales calls, staff knowledge or customer feedback rather than a public source.
   4. Paste the business brief and source list into the prompt, replacing every bracketed slot, and ask the chatbot to produce the report with citations and separate facts from inferences.
   5. Open every cited page and compare it with the corresponding factual claim in the report, correcting prices, features, availability and customer descriptions that the source does not support.
   6. Ask the chatbot to rebuild the comparison table using only the verified claims and to mark missing information as unknown rather than filling gaps.
   7. Send the checked report to a colleague who understands your customers or market, ask them to challenge the strategic implications, and record which recommendations you accept before using the report.

   Prompt

   Write a competitor analysis report for [BUSINESS NAME], a [BUSINESS TYPE] serving [TARGET CUSTOMER] in [MARKET OR UK REGION].
   
   Use only the information in the business brief and source material below. Do not invent facts, market shares, customer numbers, prices, features or strategic motives. Distinguish clearly between verified facts, reasonable inferences and unknowns. If a claim cannot be supported by the supplied sources, mark it as unverified.
   
   Business brief:
   - Product or service: [DESCRIPTION]
   - Target customers: [DESCRIPTION]
   - Main customer problem: [DESCRIPTION]
   - Current positioning: [DESCRIPTION]
   - Current price or pricing model: [DETAILS]
   - Strengths: [DETAILS]
   - Weaknesses or constraints: [DETAILS]
   - Business objective for this analysis: [OBJECTIVE]
   
   Competitors to compare:
   1. [COMPETITOR NAME]: [SOURCE LINKS OR NOTES]
   2. [COMPETITOR NAME]: [SOURCE LINKS OR NOTES]
   3. [COMPETITOR NAME]: [SOURCE LINKS OR NOTES]
   
   For each competitor, analyse:
   - Target customer and apparent positioning
   - Products or services
   - Publicly stated pricing, with the date or page where available
   - Main features and customer promises
   - Distribution and marketing channels visible in the sources
   - Evidence of strengths and weaknesses
   - Points of similarity and difference from our business
   
   Produce a report with these sections:
   1. Executive summary
   2. Method, scope and source limitations
   3. Competitor comparison table
   4. Individual competitor profiles
   5. Strategic implications for our business
   6. Opportunities and threats
   7. Recommended next actions, separated into low-confidence and high-confidence actions
   8. Questions requiring further research
   
   Cite each factual claim with the supplied source title or URL. Keep the tone plain and suitable for a UK business audience. Do not recommend copying a competitor. End with a short list of the claims I must verify manually before using this report.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.