As of 13 August 2026, AI can analyse your competitors' sales messaging.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open each competitor's current homepage, product page, advert, sales email or public sales document, and save the URL and access date for every source.
   2. Copy the relevant messaging into one document, keeping each competitor clearly labelled and preserving headlines, subheadings, proof points, offers and calls to action.
   3. Add your own current messaging and a short description of your target buyer, product, price position and immediate sales objective.
   4. Paste the labelled material and the prompt into an AI chat, then ask it to produce the comparison table, evidence labels, opportunities and proposed wording.
   5. Compare every quoted phrase and factual observation in the response with the original source document, deleting anything the sources do not support.
   6. Ask a colleague who understands your customers to challenge the inferred buyer needs, risks and recommendations against recent sales conversations or objections.
   7. Turn only the checked recommendations into revised copy, then compare the draft against your current price list, product capabilities and approved claims before publishing or testing it.

   Prompt

   Analyse the competitor sales messaging pasted below for a UK business audience.
   
   Our business:
   [describe our product, target buyers, market, price position and current sales objective]
   
   Our current messaging:
   [paste our homepage, advert, sales email or sales deck copy]
   
   Competitor material:
   Competitor A: [name and source URL or pasted copy]
   Competitor B: [name and source URL or pasted copy]
   Competitor C: [name and source URL or pasted copy]
   
   Produce:
   1. A table comparing each competitor and us on target customer, problem, promised outcome, product category, differentiators, proof points, objections addressed, offer, call to action, tone and notable wording.
   2. The exact claims and phrases each competitor uses, quoted only from the supplied material.
   3. The messages that appear distinctive, repeated across competitors, vague, unsupported or easy to copy. Label each point as observation, inference or recommendation.
   4. The customer needs and buying concerns implied by the messaging, separating evidence from interpretation.
   5. Three defensible opportunities for our messaging, with the evidence behind each and the risk of pursuing it.
   6. Five specific changes to our current messaging, each with a proposed line and a reason.
   7. A short list of claims we must not make because the supplied evidence does not support them.
   
   Do not invent competitor features, customer research, performance results, market facts or sources. Do not treat a competitor's claim as proof that it is true. Flag missing information and say when a conclusion depends on judgement. Keep the analysis practical and concise.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.