As of 13 August 2026, AI can compare your social media engagement with competitors.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Hand it to a person

   Second choice

   A person who owns the outcome does this end to end, worth it when the failure is dear.

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open the native analytics export for each platform used by your business and download the same completed comparison period for posts, interactions, reach or impressions, followers and posting frequency where available.
   2. Make a list of the competitor accounts you are comparing and record the account URL, platform, account type and comparison period; collect only public figures and label every unavailable metric as unavailable.
   3. Put the business and competitor figures into one spreadsheet with separate columns for platform, account, post date, content type, reach or impressions, followers, likes, comments, shares, saves, views and link clicks.
   4. Remove posts and periods that do not match across accounts, or mark them as non-comparable, and keep paid and organic posts in separate rows.
   5. Paste the cleaned table and the copyable prompt into an AI data tool such as Julius, then ask it to calculate the labelled rates and produce the comparison table, charts and observations.
   6. Open the source posts and exports again and compare each important conclusion with the original period, metric, denominator and arithmetic; correct the spreadsheet and rerun the analysis where any source or formula does not match.
   7. Send the verified table and three evidence-based observations to the person responsible for your social strategy, with the non-comparable measures and proposed tests clearly marked.

   Prompt

   Compare the social media engagement of my business with the competitors in the data below.
   
   Business: [YOUR BUSINESS NAME]
   Competitors: [COMPETITOR NAMES]
   Platforms: [PLATFORMS]
   Comparison period: [START DATE] to [END DATE]
   Business data:
   [PASTE YOUR EXPORT OR TABLE]
   Competitor data:
   [PASTE PUBLICLY COLLECTED FIGURES OR EXPORTS]
   
   Use only the figures supplied here. Do not fill gaps with estimates or invented data. First list missing fields, inconsistent periods, different account types and any figures that are not directly comparable. Keep organic and paid activity separate if the data allows it.
   
   Calculate and show the formulas for any engagement rates you use. State the denominator for each rate, such as followers, reach, impressions or views, and do not compare rates with different denominators without clearly labelling the difference. Compare total interactions, interaction rate, posting frequency and performance by content type where the data supports it. Mark every unavailable measure as unavailable.
   
   Return:
   1. A clean comparison table with the original figures and calculated measures.
   2. A short explanation of the reliable differences and the comparisons that should not be made.
   3. Three evidence-based observations, each linked to specific figures.
   4. Three practical tests my business could run next, without claiming that competitor performance proves the tests will work.
   5. A verification checklist showing the source, period, denominator and calculation for every important conclusion.
   
   Use plain British English. Separate facts, calculations and interpretations. Do not claim to know competitor reach, conversions, audience quality or revenue unless those figures are supplied.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.