As of 13 August 2026, AI can analyse your competitors' branding.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open each competitor's current website, main social profile and representative advert or brochure, and save screenshots or URLs that show the branding clearly.
   2. Gather your own short description of the business, target customers, offer, current positioning and the market level you want to occupy.
   3. Paste the competitor names, URLs and your business information into the prompt, then attach the screenshots and other public brand materials.
   4. Ask the chatbot to produce the comparison table, separating visible observations from interpretations and marking missing evidence as unknown.
   5. Check every stated colour, phrase, layout feature and customer claim against the relevant screenshot or page, removing anything the source does not support.
   6. Compare the proposed opportunities with your own customer research, sales conversations and current brand materials before adopting a recommendation.
   7. Ask the chatbot to revise the report using the corrections, then share the checked version with a colleague who understands your customers before making design or positioning changes.

   Prompt

   Analyse the branding of the competitors listed below for my UK business.
   
   Business category: [category]
   My business and offer: [short description]
   My target customers: [customer description]
   My current brand positioning, if any: [positioning]
   Competitors and source materials:
   [Competitor name and website URL]
   [Competitor name and website URL]
   [Add screenshots, adverts, social profiles, brochures or other public materials below or attach them]
   
   Use only the materials supplied here. If a fact is not visible in those materials, label it as unknown rather than guessing. Separate direct observations from interpretations.
   
   For each competitor, analyse:
   1. Core promise and apparent target audience
   2. Tone of voice and recurring language
   3. Visual identity, including colour, typography, imagery, layout and any distinctive devices
   4. Evidence of positioning, pricing cues and perceived market level
   5. Repeated strengths and possible weaknesses in the customer-facing brand
   
   Then provide:
   - a comparison table across all competitors
   - three meaningful points of similarity and three points of difference
   - gaps or opportunities that are supported by the evidence
   - risks of copying any competitor too closely
   - practical recommendations for how my brand could be clearer and more distinctive
   
   Do not claim that a brand strategy is effective unless the supplied evidence supports that conclusion. Do not suggest trademark, copyright or legal conclusions. End with five questions I should answer before making a branding decision.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.