As of 13 August 2026, AI can only partly analyse your competitors' prices.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Define the comparison set in a document: list your own offer, the UK customer segment, the competitors to include, and the price units that matter.
   2. Open each competitor's current pricing page and record the URL, visible price, currency, billing period, VAT wording, plan name, inclusions, discounts and the retrieval date.
   3. Copy the relevant page text into a spreadsheet or document, and mark prices that require login, a quotation, a location, a contract or a sales call as unavailable rather than estimating them.
   4. Paste your offer and the collected source notes into a chatbot with the supplied prompt, asking it to return the comparison table, normalised calculations and evidence gaps.
   5. Compare every figure in the draft against the original pricing page or your source spreadsheet, correcting prices, billing periods, VAT treatment and plan inclusions that do not match.
   6. Ask the chatbot to rerun the analysis after corrections, then separate its observed facts from its interpretations and remove any conclusion unsupported by a cited source.
   7. Use the checked table and summary to decide whether to change your pricing, packaging or positioning, rather than publishing the AI's recommendations as market facts.

   Prompt

   Analyse the competitor pricing data below for a UK market. Use only the sources and figures I provide, do not fill gaps with guesses, and flag anything that is missing, ambiguous or likely to have changed.
   
   My business and offer:
   [Describe my product or service, customer type, sales channel, and the offer I want to compare]
   
   Competitor sources and notes:
   [Paste URLs, copied pricing-page text, screenshots transcribed into text, or a spreadsheet extract]
   
   For each competitor, produce:
   1. A table showing the competitor, product or plan, price, currency, billing period, whether VAT is included or unclear, minimum commitment, included units or features, discounts or promotions, source, and source date.
   2. Normalised comparisons only where the billing period, unit and inclusions are genuinely comparable. Show the calculation and label assumptions.
   3. Missing or conflicting information that needs checking on the source page or with the competitor.
   4. A comparison of entry, standard and highest visible offers where those tiers exist.
   5. A cautious summary of patterns in price positioning, discounting and packaging. Separate observed facts from interpretation.
   6. Three practical questions I should answer before changing my own prices.
   
   Do not claim a competitor is cheaper or better unless the relevant products, units, inclusions, VAT treatment and billing periods match. Do not infer market share, customer willingness to pay or competitor costs from prices alone. Cite the supplied source beside every figure and state when a conclusion cannot be supported by the data.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.