As of 13 August 2026, AI can research your UK competitors.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document for the report and write down your business name, website, offer, target UK customer, location served and the buying problem you solve.
   2. List the three to five competitors you actually want compared, then open each competitor's official website and copy its relevant page links into the prompt.
   3. Gather public pages for each competitor's products or services, pricing, customer evidence, about page, blog, social profiles and visible calls to action, and paste the links below the matching competitor.
   4. Paste the completed prompt and source list into a chatbot, then ask it to produce the comparison table, evidence-linked findings, positioning map and opportunities.
   5. Open every cited page and compare its wording, price, offer and proof point with the corresponding statement in the report; mark unsupported or outdated claims for removal.
   6. Check the proposed positioning map and opportunities against your own sales conversations, customer knowledge and current strategy, then rewrite recommendations that do not fit your market.
   7. Send the checked report to a colleague who understands your customers and ask them to challenge the competitor selection, evidence and recommendations before you use it for a campaign or budget decision.

   Prompt

   Research the UK competitors listed below for my business. Use only information in the source links or clearly identified public sources, and do not invent facts, prices, customer numbers, market share or performance claims. If you cannot access a source, say so. Separate observed facts from your interpretation, include the source link beside every material claim, and state when information is unavailable.
   
   My business:
   - Name: [BUSINESS NAME]
   - Website: [YOUR WEBSITE]
   - What we sell: [PRODUCT OR SERVICE]
   - Target UK customer: [TARGET CUSTOMER]
   - Area served: [LOCATION OR UK-WIDE]
   - Main buying problem we solve: [PROBLEM]
   
   Competitors:
   1. [COMPETITOR NAME AND WEBSITE]
   2. [COMPETITOR NAME AND WEBSITE]
   3. [COMPETITOR NAME AND WEBSITE]
   
   Produce a concise competitor research report with:
   1. A table comparing each competitor's offer, target customer, positioning, visible pricing or pricing method, proof points, calls to action, content topics, search or social presence where observable, and obvious gaps.
   2. A separate section identifying similarities and meaningful differences, with evidence for each point.
   3. A positioning map using two clearly defined axes that are relevant to this market. Explain that the map is an interpretation, not measured market data.
   4. Five practical opportunities for my business, each linked to an observed competitor gap or customer need. Mark each as an observation, inference or recommendation.
   5. Three risks in relying on this research, including information that may be private, outdated or difficult to compare.
   6. A list of claims I must manually verify before using the report in a business decision.
   
   Do not rank competitors unless you define the scoring criteria and show the evidence. Ask up to three essential questions before starting only if the missing information would materially change the comparison. Use UK English and pounds where a source gives a price.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.