As of 13 August 2026, AI can audit your website copy for SEO.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open the page you want to audit and copy its complete visible copy, including the current title, headings, links, calls to action and key page details.
   2. Open Google Search Console for the website and note the page's current queries, impressions, clicks and average position if the site is connected.
   3. Gather the page URL, the offer it describes, the intended UK audience, known target search terms, brand tone and any competitor or comparison URLs.
   4. Paste the prompt and all gathered material into a chatbot, then save the returned audit without accepting any rewritten copy yet.
   5. Compare every factual observation against the live page, Search Console data and the linked pages, removing recommendations based on invented rankings, search volumes or competitor claims.
   6. Choose the changes that match the page's real purpose, then compare the proposed title, headings, links and calls to action against your brand guidelines and current page before publishing.
   7. Publish the approved edits in your content management system and record the original copy, date and Search Console baseline so you can compare later results.

   Prompt

   Audit the website copy below for on-page SEO in the UK market. Do not claim that any change will improve rankings, traffic or conversions. Do not invent search volume, ranking data, competitor findings, facts about the business or keyword opportunities that are not supported by the material I provide.
   
   Return the audit in this order:
   1. A short summary of the page's apparent purpose and target reader.
   2. The likely primary search intent, plus any secondary intents. Mark each inference as an inference.
   3. What the page does well for clarity, usefulness, trust and SEO.
   4. Problems under these headings: search intent, page title and headings, keyword coverage, specificity, duplication, readability, internal linking, calls to action, accessibility and UK relevance.
   5. A prioritised table with columns: priority, exact passage or location, problem, recommended change, reason, and confidence. Quote the existing copy when referring to a passage.
   6. Suggested page title, meta description, H1 and heading outline. Keep them accurate to the supplied page and within sensible search-result lengths, but do not present character limits as guarantees.
   7. Five questions the page should answer, only where the supplied context supports them.
   8. A final list of changes that should not be made because they would reduce clarity, trust or usefulness.
   
   Separate observations from recommendations. Preserve the brand's intended tone. Use British English and UK examples where relevant. Ask up to three clarifying questions only if missing information would materially change the audit. Otherwise state the assumptions you used.
   
   Page URL: [paste URL if available]
   Business and offer: [describe what the business sells]
   Target audience: [describe the intended reader]
   Target location: UK
   Target search terms: [list any known terms]
   Known competitors or comparison pages: [paste URLs or say none]
   Brand tone and restrictions: [describe them]
   Current page copy:
   [paste the complete visible copy here]

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Use a tool built for this

   The distant third