Home · Business · Marketing & Content · SEO & website copy

YES

As of 13 August 2026, AI can write a meta description for your webpage.

Most people should do this themselves; the prompt is on this page.

Can you do it?

2 minutesto a draft.

5 minutesto something you’d act on.

Cost, all in£0

Skill needednone

Who has to check ityou

What the alternative costsFrase is a purpose-built alternative that offers AI SEO content research and drafting.

If this goes wrong: the description is generic or promises something the page does not offer, so you replace it after checking the page.

What to actually do

  1. Do it yourself

    The route this page recommends

    A chat interface, no skill needed, and roughly 5 minutes until you can act on the result.

    How to actually do it

    1. Open the webpage you want to optimise and copy its main text, including the heading, offer, key benefits and call to action.
    2. Write down the target search phrase, intended audience and action you want a searcher to take after visiting.
    3. Paste the page text and those details into the prompt, replacing every bracketed slot.
    4. Ask the chatbot to produce the options and recommendation, then remove any option that makes a claim not supported by the page.
    5. Compare the recommended description with the live webpage, your brand tone and any current keyword plan.
    6. Paste the chosen description into the SEO field in your website or content management system, save it, and open the page source or SEO preview to confirm it was applied.

    Prompt

    Write several meta description options for this webpage.

Page text:
[PASTE THE PAGE TEXT HERE]

Target search phrase, if any:
[PASTE THE TARGET PHRASE HERE]

Audience:
[DESCRIBE THE INTENDED READER]

Main benefit or offer:
[DESCRIBE WHAT THE PAGE PROVIDES]

Desired action:
[STATE WHAT YOU WANT THE VISITOR TO DO]

Use plain British English. Describe only claims supported by the page text. Make each option specific, useful and natural rather than stuffed with keywords. Keep each option concise enough for typical search-result display, and include the character count for each. Do not invent prices, guarantees, features, qualifications or results. After the options, recommend the strongest one and explain briefly why it matches the page and search intent.

    Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

  2. Use a tool built for this

    Second choice

  3. Hand it to a person

    The distant third

    A person who owns the outcome does this end to end, worth it when the failure is dear.

What it gets wrong

  • AI cannot know which benefit matters most to your customers unless you provide evidence or a clear brief.
  • It cannot reliably judge whether the wording sounds like your brand without examples and your final approval.
  • It may repeat a target phrase awkwardly or make a plausible claim that the page does not support.
  • It cannot guarantee how search engines will display or rewrite the description.

Even on a YES, the friction has a name: taste and context depth.

How we scored this

Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.

AxisScore (0–2)
Output2
Inputs2
Verification2
Liability2
Effort delta2
Total10 / 10

The methodology and its thresholds are published in full.

FAQ

Can ChatGPT write a meta description?
Yes. Give it the page text, target search phrase, audience and desired action, then check every claim against the live page before publishing.
What should I include in an AI prompt for a meta description?
Include the page content, intended audience, main benefit, target search phrase and call to action. Tell the model to use British English, avoid unsupported claims and provide character counts.
Can AI optimise my meta description for Google?
AI can make the wording clearer and more relevant to the page and search intent. It cannot guarantee a particular search ranking or control whether Google displays the description unchanged.
Do I need to check an AI-written meta description?
Yes. Compare it with the live page and remove any invented feature, result, price or promise before placing it in your website's SEO settings.

Nearby answers

All SEO & website copy rulings

Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.

The newsletter

AI news, new answers and product picks, straight to your inbox.