As of 13 August 2026, AI can only partly build an audience for your Google Ads.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open your website, current offer and Google Ads account, then record the product, landing page, target UK locations, campaign goal and any existing aggregate conversion information.
   2. Gather a plain-English description of your best customers, their buying problem, the alternatives they consider and the people or searches you do not want to target.
   3. Paste the gathered information into the prompt, excluding names, email addresses, phone numbers and other personal customer data.
   4. Ask the chatbot to produce the audience definition, intent themes, exclusions and Google Ads verification checklist in the requested format.
   5. Open Google Ads and compare each proposed segment, location, demographic setting and audience-list option with the targeting options and eligibility shown in your account.
   6. Remove suggestions that rely on sensitive characteristics, unsupported assumptions or consent you do not have, then check the proposed keywords and exclusions against your landing page and offer.
   7. Create the audience and targeting settings in Google Ads, save them as a test campaign or observation audience where appropriate, and set a budget you are prepared to lose before publishing.

   Prompt

   Act as a paid-search planning assistant. Build a proposed Google Ads audience for this UK business using only the information I provide.
   
   Business: [describe the business and offer]
   Website or landing-page summary: [paste a summary, not private customer data]
   Target location: [UK regions, towns or postcodes]
   Ideal customers: [customer type, needs, buying situation and exclusions]
   Price range: [range or state that it is unknown]
   Existing customer or conversion information: [paste aggregate information only]
   Campaign goal: [sales, leads, bookings or another goal]
   Relevant restrictions: [industry, age, location, privacy or brand restrictions]
   
   Return:
   1. A clear audience definition in plain English.
   2. Google Ads audience segments or intent themes to test, separated into high, medium and low relevance.
   3. Search keyword themes and negative keyword themes, without claiming exact search volume.
   4. Demographic, location and device suggestions, marking each as a test rather than a fact.
   5. Exclusions for people who are unlikely to be suitable.
   6. A customer-list or remarketing recommendation only if the required consent and Google Ads eligibility conditions can be met.
   7. A short list of assumptions and questions that could materially change the targeting.
   8. A checklist of what I must verify in the current Google Ads interface before publishing.
   
   Do not invent audience sizes, performance, customer facts or legal permissions. Do not recommend targeting sensitive personal characteristics. Do not claim that an audience will convert. Keep the plan specific to the information supplied and label uncertain recommendations clearly.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.