As of 13 August 2026, AI can choose launch channels for your UK business.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document or spreadsheet and gather your product description, price, target customer, launch objective, timing, available budget, team capacity and any existing website, email list, audience or partnerships.
   2. Paste those details into the prompt, replacing every bracketed slot, and add the channels you are already considering and any operational or legal restrictions.
   3. Ask the model to produce the shortlist, comparison table, assumptions, research questions and staged test plan specified in the prompt.
   4. Open the sources it cites and compare each important market or platform claim with the current source, removing any claim that cannot be verified.
   5. Compare the proposed channel costs, setup requirements and tracking method against your actual budget, staff time, website analytics and customer access.
   6. Choose a small first test with a stated budget, time limit, success measure and stop condition, then record the result rather than treating the model's forecast as evidence.
   7. Update the input with what the test showed and ask the model to revise the channel recommendation, then make the final choice yourself or with the colleague responsible for the launch.

   Prompt

   Act as a practical UK go-to-market strategist. Help me choose launch channels for this business, but do not make the final decision for me and do not invent market data.
   
   Business and offer:
   - Business: [describe the business]
   - Product or service: [describe what is launching]
   - Price and buying process: [give the current details]
   - Target customer: [describe the customer, location and buying context]
   - Launch objective: [for example, sales, sign-ups, enquiries or awareness]
   - Launch date or period: [give the timing]
   - Available budget: [give the amount and currency]
   - Time and people available: [describe capacity]
   - Existing assets and reach: [website, email list, social accounts, partnerships, community or other assets]
   - Channels already considered: [list them]
   - Restrictions: [legal, brand, technical, geographic or operational limits]
   
   Produce:
   1. A shortlist of suitable launch channels, including owned, earned and paid options where relevant.
   2. A comparison table scoring each channel against audience fit, likely speed, setup effort, measurement, dependence on third parties and risk of wasted spend. Use low, medium or high, and explain each judgement.
   3. The assumptions behind the comparison, clearly separated from facts.
   4. UK-relevant research questions and sources I should check. Cite current sources when you use external information, and say when you cannot verify a claim.
   5. A staged test plan using the smallest sensible commitment of time and budget, without inventing conversion rates, reach or revenue forecasts.
   6. A recommendation of the first channel or channel combination to test, with the reasons, risks, stop conditions and evidence that would change the decision.
   7. A short list of questions you need me to answer before the recommendation can be trusted.
   
   Do not claim that any channel will work, do not fabricate competitors or audience figures, and do not treat generic marketing advice as evidence. Keep the answer specific to the information above and label uncertainty plainly.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.