As of 13 August 2026, AI can only partly set a pricing strategy.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Hand it to a person

   Second choice

   A person who owns the outcome does this end to end, worth it when the failure is dear.

3. Do it yourself

   The distant third

   A chat interface, power-user skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your current price list, sales ledger and cost records, then gather prices, VAT treatment, volumes, revenue and direct costs for each product or service.
   2. Paste the gathered figures and business context into the prompt, removing customer names and other unnecessary personal data.
   3. Add any competitor price evidence, customer feedback, capacity limits and commercial objectives, with the source and date beside each external fact.
   4. Ask the model to produce the three pricing strategies, margin calculations, sensitivity scenarios and customer testing plan specified in the prompt.
   5. Copy the model's calculations into a spreadsheet and compare every input and formula against your accounting records, current price list and VAT treatment.
   6. Choose a small customer or prospect test, agree the measures and safeguards with a colleague, and record the results rather than treating the model's forecast as evidence.
   7. Revise the strategy using the test results, then send the proposed prices, contract changes and customer communications to the person responsible for finance and commercial approval before publishing.

   Prompt

   Act as a pricing strategy analyst for a UK business. Use only the information I provide and clearly label assumptions, missing data and uncertainty. Do not invent competitor prices, customer research, costs, demand figures or market facts.
   
   Business context:
   - Business and offer: [describe the business, products or services]
   - Target customers and segments: [describe them]
   - Current prices, including whether prices are quoted excluding or including VAT: [paste price list]
   - Direct costs and other relevant costs per unit, order or customer: [paste figures]
   - Sales volumes, revenue and margin data by product or segment: [paste data]
   - Capacity and operational constraints: [describe them]
   - Commercial objectives: [for example, improve margin, increase volume, simplify pricing or enter a segment]
   - Known competitor prices, with source and date if available: [paste evidence]
   - Customer feedback or willingness-to-pay evidence: [paste evidence]
   - Constraints, ethical concerns or contractual limits: [describe them]
   
   Produce:
   1. A concise diagnosis of the current pricing model.
   2. The calculations behind current gross margin or contribution margin, showing formulas and flagging any missing figures.
   3. Three distinct pricing strategies, such as cost-plus, value-based, tiered, usage-based, subscription or segmented pricing, choosing only those that fit the information provided.
   4. For each strategy, show the proposed price structure, assumptions, likely benefits, risks, operational requirements and what evidence would confirm or reject it. Do not state a forecast as a fact.
   5. A sensitivity table showing how the recommendation changes if volume, costs or conversion changes. Use scenarios rather than invented probabilities.
   6. A recommendation with a clear reason, the decision I still need to make, and the evidence that would change your recommendation.
   7. A low-risk customer testing plan using existing customers or prospects, including what to ask, what to measure and how to avoid misleading participants.
   8. A step-by-step implementation plan covering price-list changes, VAT treatment, contracts, sales messaging, existing customers and a review point.
   
   Keep UK spelling and pounds. Separate facts from assumptions. Ask up to five clarifying questions first if essential information is missing; otherwise proceed and list the gaps.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.