As of 13 August 2026, AI can find your unique selling point.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document and record your offer, target UK customers, prices, service area, constraints and the reasons customers currently give for choosing you.
   2. Collect evidence from your own customer reviews, enquiries, sales notes and support messages, then paste representative extracts into the prompt with identifying personal details removed.
   3. List your main competitors and paste their current website headlines, product descriptions and relevant customer promises into the prompt.
   4. Paste the completed prompt into a chatbot and ask it to produce the five positioning angles, comparison table, recommended hypothesis and verification tests.
   5. Compare every factual statement in the answer against your price list, customer records and the competitor material you supplied, deleting claims that have no evidence.
   6. Ask at least three existing or prospective customers the proposed test questions, record their unprompted language, and revise the USP only where the responses support the customer problem and distinction.
   7. Put the supported USP, its proof points and its limits into your website or marketing brief, then schedule a review using actual enquiries, conversions or customer feedback.

   Prompt

   Act as a practical UK positioning strategist. Help me identify a defensible unique selling point for this business, but do not claim that anything is unique unless the evidence supports it.
   
   Business: [business name and type]
   What we sell: [products or services]
   Target customers: [specific customer groups and location]
   The problem we solve: [customer problem]
   Why customers currently choose us: [reasons, if known]
   Customer feedback or reviews: [paste evidence]
   Our capabilities, experience or assets: [relevant facts]
   Prices and buying terms: [current details]
   Known competitors and their claims: [competitor names, links or pasted material]
   What we refuse to do or cannot offer: [constraints]
   Business goal: [what the positioning should help us achieve]
   
   Produce:
   1. A concise summary of the market, customer and business context, separating facts from assumptions.
   2. Five possible positioning angles, each with a short proposed USP statement.
   3. For each angle, identify the customer problem addressed, the evidence supporting it, the likely competing claims, and what could make it unconvincing.
   4. A comparison table scoring each angle from 1 to 5 for customer importance, distinctiveness, credibility, ease of proving it and commercial usefulness. Explain each score and do not invent evidence.
   5. Your recommended lead position, expressed as one plain sentence and one longer website-ready version. Label it as a hypothesis, not a proven fact.
   6. The three claims I must verify before using it in marketing, with a specific low-cost test for each.
   7. Five questions to ask existing or prospective UK customers to test whether the position matters and is distinctive.
   
   Use British English, avoid generic claims such as 'high quality' or 'excellent service', and flag every missing fact that could change the recommendation.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.