As of 13 August 2026, AI can compare your competitors' UK delivery options.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a spreadsheet and create columns for competitor, service, price, free-delivery threshold, delivery window, cut-off time, coverage, exclusions, tracking, collection, source URL and notes.
   2. Gather the competitor homepages, delivery pages, returns pages, terms pages and representative product URLs, then record the relevant URLs in the spreadsheet.
   3. Write down one fixed UK product, basket, destination and delivery date assumption, including a postcode if the service varies by postcode.
   4. Paste the prompt and the collected URLs into a browsing research tool, replacing every bracketed field with your business details and asking it to preserve unknowns rather than fill gaps.
   5. Copy the resulting comparison and source links into the spreadsheet, keeping separate rows for general policy claims and claims confirmed during a product or checkout journey.
   6. Open each cited page and run the same basket and destination through the competitors' checkout where possible, then correct prices, cut-offs, restrictions and delivery promises that do not match the live journey.
   7. Compare the verified competitor rows with your current delivery offer and send the factual differences, unresolved checks and proposed changes to the colleague who owns pricing and operations.

   Prompt

   Compare the UK delivery options offered by these competitors: [COMPETITOR NAMES AND URLS].
   
   My business context:
   - Products and typical basket: [PRODUCTS, WEIGHTS, SIZES AND BASKET VALUE]
   - Delivery destinations: [UK DESTINATIONS, INCLUDING ANY REMOTE OR NORTHERN IRELAND CASES]
   - Delivery service I want to benchmark: [STANDARD, EXPRESS, NEXT DAY, CLICK AND COLLECT OR OTHER]
   - My current delivery offer: [YOUR DELIVERY OPTIONS, PRICES, THRESHOLDS AND PROMISES]
   - Research date: [DATE]
   
   Use only current, publicly available UK sources. Open the competitors' delivery, returns, terms and relevant product or checkout pages where available. Do not infer a delivery price, speed, coverage area, threshold, exclusion or promise. If information is missing, conditional, postcode-dependent or visible only at checkout, label it clearly and say what must be tested manually.
   
   Produce:
   1. A table with one row per competitor and columns for delivery services, stated price, free-delivery threshold, stated delivery window, order cut-off, postcode or location restrictions, exclusions, tracking, click and collect, returns-related delivery information, source URL and source date.
   2. A separate table showing which claims were confirmed on a product or checkout journey and which came only from general policy pages.
   3. A like-for-like comparison using the same product, basket, destination and delivery assumptions. Keep unknowns as unknowns.
   4. The clearest differences from my current offer, separating factual observations from your interpretation.
   5. Three practical options for improving my delivery offer, with the operational risk, customer benefit and evidence for each.
   6. A short list of facts I must verify manually before changing prices or promises.
   
   Cite the exact page URL beside every material claim. Use pounds and UK terminology. Do not claim that one competitor is cheaper or faster unless the comparison uses equivalent conditions.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.