As of 13 August 2026, AI can only partly identify your competitive advantage in the UK market.

What to actually do

1. Use a tool built for this

   The route this page recommends

2. Do it yourself

   Second choice

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a document or spreadsheet and gather your current offer, target customer description, pricing, delivery model, customer reviews, interview notes, sales objections, case studies and measurable results.
   2. Open the public websites, pricing pages, review pages and product information for your main UK competitors and copy the relevant text into the document, labelling each source and separating direct competitors from other customer alternatives.
   3. Remove confidential personal data and mark which statements are observed facts, your own interpretation or an assumption before pasting the material into a chatbot with the supplied prompt.
   4. Paste the business information, evidence and competitor material into the prompt and ask the model to produce the proposed advantage, comparison table, weaknesses and tests.
   5. Compare every claim in the response against the source material, delete any unsupported competitor or customer claim, and label conclusions that remain assumptions.
   6. Send the proposed positioning statement and the three tests to a colleague or a small set of relevant customers, then record their actual responses rather than asking whether they like the wording.
   7. Update the prompt with the test results and ask the model to revise the advantage, rejecting it if customers do not recognise or value the claimed difference.

   Prompt

   Act as a UK market-positioning analyst. Identify my most defensible competitive advantage, but treat the result as a hypothesis rather than a fact.
   
   Business: [describe what we sell, to whom, where we operate in the UK, and how we make money]
   Target customers: [describe the specific customer group, their problem, buying process and alternatives]
   Our evidence: [paste customer interviews, reviews, sales objections, retention data, case studies, results and repeated compliments]
   Our offer and constraints: [paste product details, prices, delivery model, capabilities, limitations and resources]
   Competitors and alternatives: [list named competitors and paste their public claims, prices, features, reviews or website text; separate direct competitors from doing nothing or using an internal workaround]
   
   Do not invent facts, market share, customer sentiment or competitor weaknesses. Mark every conclusion as one of: supported by the supplied evidence, reasonable inference, or unverified assumption. Separate advantages that are valuable to customers from advantages that are merely difficult for us to copy. Compare our offer with each competitor and alternative on customer outcome, proof, price, speed, trust, distribution and switching cost. Identify where the evidence is missing or contradictory.
   
   Return:
   1. A one-sentence proposed competitive advantage.
   2. The customer segment and job for which it matters most.
   3. A comparison table using only supplied evidence.
   4. The three strongest supporting signals and the three biggest weaknesses.
   5. The reasons this advantage may not be distinctive in the UK market.
   6. Three tests I can run with real customers or prospects, including the evidence that would support or reject the hypothesis.
   7. A cautious positioning statement that does not claim superiority without proof.
   8. Five specific questions I should answer before making this a company-wide strategy.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

3. Hand it to a person

   The distant third

   A person who owns the outcome does this end to end, worth it when the failure is dear.