As of 13 August 2026, AI can only partly compare your competitors' prices in the UK.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open your current price list and write down the exact products, packages, billing periods, VAT treatment and included features you want compared.
   2. Collect the current UK pricing-page URLs for each competitor and save any relevant page text or screenshots where prices appear after configuration or at checkout.
   3. Paste your business description, current price list and competitor sources into the prompt, stating whether your comparison should use prices including or excluding VAT.
   4. Ask the model to separate equivalent and non-equivalent offers, preserve advertised conditions and mark every unavailable or unclear figure instead of estimating it.
   5. Open every cited competitor page and compare the drafted price, billing period, VAT treatment, discount condition and included features against the source.
   6. Correct the table using the live pages, remove any row that cannot be verified, and label prices that change by customer, location, usage or configuration.
   7. Send the verified table to a colleague who understands your products and margins, then use the flagged gaps and questions before making a pricing or positioning decision.

   Prompt

   Compare the UK competitor prices in the sources below.
   
   My business and offer:
   [describe your product or service, package names, key features, target customer and whether prices should include VAT]
   
   My current prices:
   [paste your current price list]
   
   Competitor sources:
   [paste one URL per competitor, or paste the relevant page text or screenshots]
   
   Create a comparison table with these columns: competitor, product or package, price, currency, whether VAT is included, billing period, one-off or recurring charge, minimum commitment, setup or delivery charges, included features, exclusions, discounts or conditions, source URL, and the date or time shown on the source. Do not fill gaps by guessing. Mark missing, unclear, personalised or login-only information as "not stated" or "cannot verify".
   
   Only compare genuinely equivalent offers. Put non-equivalent products in a separate section and explain why they are not directly comparable. Keep advertised prices separate from calculated monthly or annual equivalents, and show the calculation for any conversion. Do not treat a temporary promotion as the standard price. Flag prices that may change by location, customer type, usage, configuration or checkout stage.
   
   For every figure, cite the exact source and quote the relevant wording. State which sources you could not access or verify. Finish with: 1) the lowest and highest directly comparable offers, only where the evidence supports that comparison; 2) the main pricing patterns; 3) the gaps in the evidence; and 4) questions I must answer before using this for a pricing decision. Do not recommend a price and do not invent facts.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.