As of 13 August 2026, AI can only partly find gaps in your competitors' product offerings.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open the current product pages, pricing pages, help centres and integration pages for each competitor, then save the URLs and copy the relevant text into one document.
   2. Gather recent customer reviews, support discussions, comparison pages and your own sales or support notes, removing confidential customer information before pasting them into the same document.
   3. Write down your product, target customer, market, price range, delivery constraints and the customer problem you are trying to solve.
   4. Paste the source document and your product context into a chatbot with the supplied prompt, asking it to distinguish verified facts from hypotheses.
   5. Export the proposed gaps into a table with columns for evidence, source URL, affected customer, competitors covered, confidence, missing evidence and suggested research test.
   6. Open each cited source and compare it with the table, correcting unsupported claims and marking information that is stale, inaccessible or contradicted.
   7. Discuss the shortlist with a colleague who knows your customers, then test the leading hypothesis through customer interviews, sales conversations or a small landing-page or prototype experiment before committing development work.

   Prompt

   Act as a product strategy researcher. Find possible gaps in the product offerings of these competitors: [COMPETITOR NAMES]. We operate in [MARKET, COUNTRY OR CUSTOMER SEGMENT], and our product is [PLAIN DESCRIPTION OF OUR PRODUCT]. Our target customers are [CUSTOMER DESCRIPTION], and our constraints are [PRICE, DELIVERY, TECHNOLOGY, REGULATORY OR OTHER CONSTRAINTS].
   
   Use only the competitor information and sources I provide, plus clearly identified public sources that you can access. Separate verified facts from interpretation. For each competitor, compare the target customers, core jobs, features, pricing, packaging, integrations, onboarding, support and important exclusions. Identify possible gaps as specific customer problems or underserved segments, not merely missing features.
   
   For every proposed gap, provide:
   1. The evidence and direct source links.
   2. Which competitors do and do not address it.
   3. The customer who may experience the problem.
   4. Why the gap might matter commercially.
   5. What evidence is missing or could disprove it.
   6. A confidence rating of low, medium or high, with a reason.
   7. A low-cost research test we could run before building anything.
   
   Do not claim that a gap is a proven opportunity. Do not invent features, customer opinions, market sizes, prices or competitor intentions. Flag stale, inaccessible, contradictory or weak sources. End with a ranked shortlist of the three most promising hypotheses and the questions I must answer myself before acting.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.