As of 13 August 2026, AI can create an email asking UK customers for reviews.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, no skill needed, and roughly 15 minutes until you can act on the result.

   How to actually do it

   1. Open your customer relationship or email platform and identify the customers who can lawfully be contacted, excluding unsubscribed, suppressed or unsuitable records.
   2. Gather the business name, product or service details, customer relationship, sending timing, exact review-platform URL, brand guidance, reply address and any incentive terms.
   3. Paste those details into the prompt and ask the chatbot to produce the subject lines, email, problem-resolution alternative and checklist.
   4. Open the drafted email beside your current product information, review-platform page and incentive terms, then replace or remove any claim that does not match them exactly.
   5. Test the review link in a private browser window and check that the call to action opens the intended page.
   6. Compare the audience and unsubscribe details with your email platform settings and current permissions before sending a test email to yourself or a colleague.
   7. Send the approved version only to the checked segment and keep the final copy, audience selection and approval record with the campaign.

   Prompt

   Write a review request email for a UK business using only the information below and invent nothing.
   
   Business: [business name and what it does]
   Customer type: [customer type]
   What the customer bought or used: [product or service]
   When to send: [timing after purchase or service]
   Review platform and link: [platform and exact review URL]
   Desired tone: [tone]
   Brand rules: [words or claims to use or avoid]
   Incentive, if any: [state the exact offer, or write none]
   Audience and permission: [who will receive it and why they can be contacted]
   Reply address: [email address]
   
   Produce:
   1. Three subject lines, with no misleading urgency.
   2. One concise email in plain UK English.
   3. One clear call to action using the exact review link.
   4. A short alternative for a customer who had a problem, inviting them to contact us without discouraging an honest review.
   5. A pre-send checklist covering factual claims, the link, incentive wording, unsubscribe details, audience permissions and the relevant email marketing and review-platform rules.
   
   Do not claim that a review will take a particular amount of time, do not promise a benefit that is not listed above, do not ask for a positive review, and do not suggest that customers should hide negative experiences.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.