Home · Business · Product & Strategy · UX & prototyping

YES

As of 13 August 2026, AI can create a sitemap from your website brief.

Most people should do this themselves; the prompt is on this page.

Can you do it?

5 minutesto a draft.

30 minutesto something you’d act on.

Cost, all in£0

Skill neededchat-fluent

Who has to check ita colleague

What the alternative costsNo price is stated in the supplied tool data; Relume is a purpose-built alternative that generates AI sitemaps and wireframes and exports to Figma and Webflow.

If this goes wrong: important content is buried or split into the wrong sections, and the structure needs rework before design or development.

What to actually do

  1. Do it yourself

    The route this page recommends

    A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

    How to actually do it

    1. Open the website brief and gather the existing page list, required content, target audiences, user tasks, business goals and technical constraints.
    2. Paste the brief and the gathered details into the prompt, replacing each bracketed slot and leaving a slot blank when the information is unknown.
    3. Ask the chatbot to produce the hierarchy, page purposes, assumptions, alternatives and open questions specified in the prompt.
    4. Copy the proposed sitemap into a document or whiteboard and mark every page that has no clear audience, user task or source content.
    5. Compare every page and label against the brief, existing navigation, content inventory and available user research or analytics, then remove or rename unsupported items.
    6. Send the revised sitemap and the chatbot's open questions to the relevant product, content and delivery colleagues and record the decisions on disputed sections.
    7. Run the approved hierarchy through the prompt again with the decisions added, then use the resulting version as the agreed input for wireframes or design.

    Prompt

    Create a proposed sitemap for this website brief.

Website brief:
[PASTE THE BRIEF]

Use these additional details where available:
- Primary audience: [AUDIENCE]
- Main user tasks: [USER TASKS]
- Business goals: [BUSINESS GOALS]
- Required content or services: [CONTENT AND SERVICES]
- Existing pages to retain, merge or remove: [EXISTING PAGES]
- Technical, legal or organisational constraints: [CONSTRAINTS]
- Evidence from user research, search data or analytics: [EVIDENCE]

Return:
1. A hierarchical sitemap using numbered levels, with no more than three levels unless the brief clearly requires more.
2. A one-line purpose for every page.
3. The primary audience and user task served by each top-level section.
4. Any pages or content the brief appears to require but does not explicitly mention.
5. Any duplicate, unclear or potentially conflicting sections.
6. Two alternative structures where the brief leaves a major information-architecture decision open.
7. Five questions I should answer before approving the sitemap.

Do not invent products, services, evidence, legal requirements or pages. Mark assumptions clearly. Keep page labels plain, specific and suitable for navigation. Base the structure on user tasks first, then business goals. Do not write page copy or design recommendations.

    Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

  2. Use a tool built for this

    Second choice

  3. Hand it to a person

    The distant third

    A person who owns the outcome does this end to end, worth it when the failure is dear.

What it gets wrong

  • AI cannot know which organisational priorities are genuinely important when the brief contains competing requests.
  • It cannot replace user research, search data or analytics when deciding how people will actually look for content.
  • It produces plausible labels that may still be unfamiliar, ambiguous or inappropriate for your audience.
  • It cannot resolve stakeholder ownership disputes or decide which content your organisation is willing to remove.
  • It may omit operational, legal or editorial dependencies that are absent from the brief.

Even on a YES, the friction has a name: judgement under ambiguity and context depth.

How we scored this

Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.

AxisScore (0–2)
Output2
Inputs2
Verification1
Liability2
Effort delta2
Total9 / 10

The methodology and its thresholds are published in full.

FAQ

Can ChatGPT create a sitemap from a website brief?
Yes. It can turn a brief into a page hierarchy, describe the purpose of each page and offer alternative structures. Check the result against your content, user evidence and stakeholder decisions before treating it as the project sitemap.
What should I include in a brief for an AI sitemap?
Include your audiences, main user tasks, business goals, required services and content, existing pages, constraints and any research or analytics. Missing information leads to assumptions, so ask the model to mark assumptions and list the questions that remain.
Is an AI-generated sitemap accurate?
It can be structurally useful, but accuracy depends on the brief and the evidence behind it. AI cannot verify that users understand the labels or that the proposed hierarchy matches real behaviour without research, analytics or stakeholder review.
What is the best AI tool for creating a website sitemap?
Relume is a direct fit because it generates AI sitemaps and wireframes and can export them to Figma and Webflow. A general chatbot is still useful when you need to reason from a detailed brief or compare competing structures.

Nearby answers

All UX & prototyping rulings

Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.

The newsletter

AI news, new answers and product picks, straight to your inbox.