As of 13 August 2026, AI can only partly design a product label.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 30 minutes until you can act on the result.

   How to actually do it

   1. Open a document or spreadsheet and gather the product name, ingredients or materials, quantities, instructions, warnings, contact details, barcode information and every claim you can support.
   2. Measure the usable front, back and side label areas on the packaging, including bleed, safe areas, folds, seams and any areas hidden by the container shape.
   3. Collect the logo, brand colours, preferred fonts, product photographs, illustrations, barcode and any existing packaging examples in one folder.
   4. Paste the gathered facts and constraints into the prompt, attach the available assets, and ask the chatbot for the three label directions.
   5. Compare each proposed word against your source document and delete any invented claim, certification, ingredient, quantity or warning; replace unresolved items marked CHECK with confirmed information.
   6. Ask the chatbot to turn the chosen direction into a flat copy deck listing every panel, text block, hierarchy and production note without changing the approved wording.
   7. Open the result in a design tool such as Recraft or another production design application, set the exact dimensions and export requirements, then have a colleague check the text, panel placement and legibility against the physical packaging before sending it to a printer.

   Prompt

   Design a product label concept for this UK product.
   
   Product: [product name]
   Product type: [food, drink, cosmetic, household product or other]
   What it does or contains: [accurate description]
   Target customer: [audience]
   Brand name: [brand name]
   Brand personality: [for example, calm, premium, playful or practical]
   Required wording: [paste all wording that must appear]
   Claims that are approved and supported: [list only claims you can prove]
   Packaging format and label size: [dimensions and shape]
   Logo and brand assets: [describe or attach them]
   Colours and fonts: [details or say none]
   Selling environment: [online, shop, market, hospitality or other]
   Printing method and limitations: [details or say unknown]
   
   Create three distinct label directions. For each one, provide:
   1. The front-of-pack hierarchy and exact proposed wording.
   2. The back or side panel structure.
   3. A concise visual description of the layout, colour use, imagery and typography.
   4. Any wording that is missing, unclear or should not be invented.
   5. Practical notes for a designer preparing production artwork.
   
   Do not invent ingredients, quantities, certifications, awards, test results, health benefits, environmental claims or legal wording. Mark every unresolved point as CHECK. Keep the design suitable for the stated label dimensions. End by recommending one direction and explain the choice in terms of the target customer and selling environment. This is a design draft, not a compliance approval or print-ready file.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.