As of 13 August 2026, AI can only partly identify your UK target market.

What to actually do

1. Hand it to a person

   The route this page recommends

   A person who owns the outcome does this end to end, worth it when the failure is dear.

2. Use a tool built for this

   Second choice

3. Do it yourself

   The distant third

   A chat interface, chat-fluent skill, and roughly 1 hour until you can act on the result.

   How to actually do it

   1. Open a chatbot such as ChatGPT, Claude or Gemini and paste the full prompt.
   2. Gather your current offer description, price list, service area, customer types, sales or enquiry records and capacity limits, removing names and other personal data.
   3. Paste that information into the bracketed sections and answer any essential questions the chatbot asks before it creates the segments.
   4. Open each source the chatbot cites and record whether it actually supports the related claim about UK customers, competitors or buying behaviour.
   5. Compare the proposed segments and target-market statement with your real enquiries, sales reasons and lost opportunities, marking unsupported assumptions.
   6. Choose one segment as a hypothesis, then run the proposed interviews or small marketing test and update the target-market statement using the results.

   Prompt

   Act as a UK market-research assistant. Help me identify and prioritise possible target markets for this business.
   
   Business and offer:
   - Business: [describe the business]
   - Products or services: [describe them]
   - Price and buying model: [give current prices or say unknown]
   - Location and areas served: [UK-wide or specific places]
   - Existing customers: [describe them, with anonymised patterns only]
   - Existing sales or enquiry evidence: [paste figures, themes or say none]
   - Constraints: [budget, capacity, sectors or customers you cannot serve]
   - Competitors or alternatives customers currently use: [list them or say unknown]
   
   Use current, publicly checkable UK sources where available. Do not invent figures, sources, customer characteristics or market sizes. Separate every statement into: evidence, reasonable inference, or assumption. Cite the source or explain that it comes only from my information. Do not claim that a segment is proven to buy.
   
   Produce:
   1. Three to five possible UK customer segments, described by need, situation and buying trigger rather than vague demographics.
   2. For each segment, list the evidence, assumptions, likely problem, relevant offer, objections, accessible channels and reasons it may not fit.
   3. A comparison table using qualitative ratings only for fit with my offer, evidence strength, ease of reaching the segment and likely urgency. Explain each rating.
   4. A recommended first segment and a clearly labelled alternative, with the reasoning and the evidence still missing.
   5. A practical validation plan using customer interviews, existing data and a small marketing test. Define what to ask, what to measure and what result would change the recommendation.
   6. A short target-market statement and an ideal-customer-profile draft that I can edit.
   
   Ask me up to five essential questions first if the information is too thin. Otherwise make the assumptions explicit and continue.

   Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.