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As of 13 August 2026, AI can improve the readability of your website copy.
Most people should do this themselves; the prompt is on this page.
Can you do it?
5 minutesto a draft.
15 minutesto something you’d act on.
Cost, all in£0
Skill needednone
Who has to check ityou
What the alternative costsThe alternative is a human copy editor, and no price is stated in the supplied tool data.
If this goes wrong: the page becomes bland, changes its intended meaning or sounds unlike your organisation, so you restore the original and revise the copy again.
What to actually do
Do it yourself
The route this page recommends
A chat interface, no skill needed, and roughly 15 minutes until you can act on the result.
How to actually do it
- Open the webpage or document containing the current copy and paste the full text into a separate working document.
- Write down the page purpose, target audience, desired tone, main call to action and any product names, prices, legal wording or claims that must not change.
- Paste the copy and those details into a chatbot using the supplied prompt, replacing each bracketed slot with your information.
- Ask for the readability problems and revised copy, then choose the version that is clearest without losing the page's purpose or your organisation's voice.
- Compare every price, feature, qualification, instruction and factual claim in the revision with the original webpage, current product information and approved wording.
- Read the revised page aloud or use your browser's text-to-speech function, then shorten or restore any sentence that sounds unclear, misleading or unlike your business.
- Paste the checked copy into your content management system, preview it on a phone and desktop, and send it through your normal colleague or approval process before publishing.
Prompt
Improve the readability of the website copy below for [target audience] visiting a [page type]. Keep the meaning, factual claims, prices, legal wording, product names and calls to action accurate. Do not invent information, remove important qualifications or add claims. Use plain UK English, short sentences, clear headings and active voice where suitable. Keep the tone [tone] and the page goal is [goal]. First list the main readability problems in the original. Then provide a revised version. After the revision, provide a change log showing what you changed and flag anything I must check against the source material before publishing. Preserve these words or phrases exactly: [terms to preserve]. Website copy: [paste copy here]
Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.
Use a tool built for this
Second choiceHand it to a person
The distant thirdA person who owns the outcome does this end to end, worth it when the failure is dear.
What it gets wrong
- It cannot know which brand choices are deliberate unless you explain them, so it may remove a distinctive phrase or make the tone generic.
- It cannot decide whether a technically accurate sentence is commercially persuasive for your particular customers.
- It can preserve a claim while making its qualification less noticeable, so important conditions still need a line-by-line check.
- It cannot reliably judge how the finished page feels alongside your design, navigation, forms and other pages without seeing the complete user journey.
Even on a YES, the friction has a name: taste and context depth.
How we scored this
Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.
| Axis | Score (0–2) |
|---|---|
| Output | 2 |
| Inputs | 2 |
| Verification | 2 |
| Liability | 2 |
| Effort delta | 2 |
| Total | 10 / 10 |
The methodology and its thresholds are published in full.
FAQ
- Can ChatGPT make my website copy easier to read?
- Yes. Give it the copy, audience, page purpose and tone, and ask it to preserve every factual claim and important qualification. Check the revision against the original before publishing.
- Will AI change the meaning of my website copy?
- It can, especially when shortening sentences or removing qualifications. Tell it what must stay unchanged, ask for a change log, and compare every claim and instruction with the source copy.
- Can AI make my website copy sound more professional?
- Yes, but professional can turn into bland or overly formal. Define the tone and audience in the prompt, then keep only edits that sound like your organisation and help visitors take the intended action.
- Is AI good for improving website copy for SEO?
- It can make copy clearer and help organise headings, but readability alone does not establish the right search intent, keywords or page structure. Use your existing SEO requirements and check that the rewrite still serves visitors rather than forcing keywords into the text.
Nearby answers
Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.
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