As of 13 August 2026, AI can write an About Us page for your UK business.

Most people should do this themselves; the prompt is on this page.

Can you do it?

5 minutesto a draft.

15 minutesto something you’d act on.

Cost, all in£0

Skill needednone

Who has to check ityou

What the alternative costsA human copywriter remains the alternative, but no price for that service is supplied here.

If this goes wrong: the page sounds generic or contains an inaccurate claim, and you can correct it before publishing.

What to actually do

Do it yourself

The route this page recommends

A chat interface, no skill needed, and roughly 15 minutes until you can act on the result.

How to actually do it

Open a blank document and gather your current business description, service list, founder or company background, credentials, service area and contact call to action.
Remove any claims you cannot support, then paste the remaining facts into the matching slots in the prompt.
Paste the completed prompt into ChatGPT, Claude or Gemini and ask for the draft and its separate list of factual claims to check.
Compare every claim in the draft with your website, company records, current service information and approved brand wording, deleting or correcting anything that does not match.
Read the page aloud as a prospective UK customer, replace generic wording with your own examples, then paste the approved copy into your website and check the links, headings and contact details on the live page.

Prompt

Write an About Us page for my UK business using only the information I provide below. Invent no facts, awards, clients, statistics, credentials, dates or promises. Use British English, a clear and trustworthy tone, and plain language rather than marketing clichés. Write for [TARGET AUDIENCE]. Include a concise opening that explains what we do, why customers choose us, relevant background, our values shown through specific facts, and a natural closing call to action. Do not make unsupported claims such as 'best', 'leading' or 'award-winning'. Keep it to [APPROXIMATE WORD COUNT] words, use short paragraphs and useful headings, and do not force keywords into the copy. After the draft, list every factual claim that I should check before publishing. Business name: [BUSINESS NAME]. Location and service area: [LOCATION OR SERVICE AREA]. What we do: [SERVICES OR PRODUCTS]. Who we help: [CUSTOMER TYPE]. Business background: [FOUNDING STORY OR RELEVANT HISTORY]. Evidence and credentials: [VERIFIABLE FACTS ONLY]. What makes us different: [SPECIFIC DIFFERENCES]. Values and working approach: [VALUES AND EXAMPLES]. Desired action from the reader: [CONTACT, BOOK, VISIT OR OTHER ACTION]. Words, phrases or claims to avoid: [DETAILS]. Existing brand tone: [TONE EXAMPLES OR DESCRIPTION].

Open it prefilled in ChatGPT or Claude, or copy it into Gemini, which takes no prefill link.

Use a tool built for this
Second choice
Hand it to a person
The distant third
A person who owns the outcome does this end to end, worth it when the failure is dear.

What it gets wrong

AI cannot know which part of your founding story is genuinely meaningful to your customers.
AI cannot decide whether the tone feels like your business rather than a generic company.
AI cannot verify private business claims unless you supply authoritative evidence.
AI cannot take responsibility for promises, credentials or descriptions published on your website.

Even on a YES, the friction has a name: taste, context depth and judgement under ambiguity.

How we scored this

Five axes, each scored nought to two by hand: ten means AI carries the task cleanly, and the thresholds that turn a total into YES, PARTLY or NO are published in the methodology. Each axis name links to its definition.

Axis	Score (0–2)
Output	2
Inputs	2
Verification	2
Liability	2
Effort delta	2
Total	10 / 10

The methodology and its thresholds are published in full.

FAQ

Can ChatGPT write an About Us page for my business?: Yes. It can produce a strong first draft from your facts, but you must check every claim and replace generic wording with details that are true of your business.
What information should I give AI for an About Us page?: Give it your services, customers, location, background, credentials, specific differences, values and preferred call to action. Include only facts you are prepared to publish and tell it not to invent anything.
Will an AI-written About Us page sound authentic?: It can sound clear and consistent, but authenticity depends on the examples and wording you provide. Read the draft aloud and replace broad claims with specific details, customer language and evidence from your own business.
Should I check an AI-written About Us page before publishing it?: Yes. Compare every factual statement with your current business records and website, then check names, credentials, service descriptions, links and contact details before publishing.

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Assessed by gpt-5.6-luna (gpt-5.6-luna) on 2026-08-13, second-checked by an independent model. Wrong somewhere? Email [email protected] and it gets re-checked.

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